▷ Natural referencing: don't neglect the long tail! 2020 -

The long tail in SEO (SEO) is to take into account many keywords with low traffic potential rather than focusing on a few flagship words with high potential. Thus, the SEO hopes that by combining all these requests, they represent a significant part of the total traffic of a site. This concept demonstrates that the association of a multitude of words allows a broader positioning and opens up the field of perspectives. These keywords with low potential attract very few visits individually, so it is their association in a search engine that turns them into visibility assets.

SEO and keyword strategy

When you set up a natural referencing strategy, you immediately think of key words, targets of choice for your commercial strategy. You choose a few expressions composed of one or two words and try to position yourself on the search engines. This approach involves a risk: that of exposing yourself strongly to competition (also necessarily positioned) and thus creating an absence of visibility of your site. By broadening the search by the principle of long tail, you give your site the possibility of traffic up to three times higher.

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The long tail is essential in any SEO strategy

Simply put, the long tail responds, in the context of SEO, to the search by phrase of a user. The longer the user’s phrase, the more likely it is to be in the long tail. This positioning strategy is also constantly evolving, since it would appear that a quarter of Internet user requests are new, therefore by definition unknown to search engines.

Natural referencing must in fact use this windfall of potential visits, by inciting you to choose expressions made up of more than three words, to decline this concept on all the pages of your site and thus open your field of intervention, because objective remains the same: to be seen.

Generic keywords + long tail = optimal SEO strategy

SEO must therefore take into account both keywords and expressions generating high traffic, directly targeting your activity, but also rare and original searches, including similar targets. By distinguishing yourself from the competition, you can optimize the positioning of your site on the WEB.