In recent years, there has been a growing need for the production and sharing of online content. No wonder then that today we are embarking on a bitter struggle to constantly find THE next big publication, the one that will hit the headlines and generate huge traffic. Don’t forget, producing quality content rhymes with success …
However, it is not always easy to find an idea that will lead to an interesting post, especially when time is short or simply because of lack of inspiration. In order to maintain your productivity and be constantly inspired for your next publications, here is a very simple tip: always organize yourself in advance and think about creating a list of resources and tools that will help you find an idea for your next one. post.
I even compiled a list for you to help you the next time you run out of inspiration.
Social media and trending topics
Social media can be your main source of inspiration for finding the topic for your next post.
Since 2014, Facebook has been able to save messages, links, pages, and videos, which has dramatically changed the way we use content, both personally and professionally. When you come across an interesting article, all you have to do is save it for future reference.
What makes Facebook so special? The fact that we are very often connected to this most popular social network on the web, which means that it is more likely to come across an interesting post (provided that you already follow the right sources which will inspire you as a result) .
2. Twitter lists
These lists can be very useful when trying to keep up with the latest trends in the sectors that interest you. They serve both as inspiration and as a tool to analyze what your competitors or other influential people are writing. It might take a while until you create a theme list that looks like you, but you won’t regret it once you realize how easy it is to follow the news that way.
3. Cats on Twitter
The chats on Twitter offer useful clues to what’s new and what’s not to be missed. At the same time, they allow you to participate in a discussion where other people share the same interests as you. Whether you’re following your brand’s Twitter chats or other popular discussions, it can still be useful in creating your next great post.
4. Likes on Twitter
Formerly known as “favorites”, this shows messages from other people you love. However, they can also be used as an effective way to organize interesting messages from your Twitter account that you will integrate into one of your lists.
5. Advice on Pinterest
Pinterest is one of the social networks that help you organize the content that will be useful for your next topic. It can be surprisingly practical to discover new content thanks to the different pins and tables.
6. Pulse by LinkedIn
As a publishing platform, LinkedIn Pulse attracts many influencers on many different topics that everyone can of course use. Even though it may not be your main source of information during the day, there is an impressive amount of great content, which could teach you about a topic, inspire you to write your own, or even challenge you. to produce a completely different one.
7. Trending topics on Facebook and Twitter
Facebook and Twitter display trending topics that users comment on in real time, which is very useful for bloggers who focus on the news and want to analyze what’s popular at all times.
Questions and answers
Yes, Quora (in English), its French competitor Gozil, Yahoo Answers and similar platforms can help you find an idea for an interesting subject. You can of course use them to ask a question (s) on a specific topic, or join a discussion in the community of popular questions and answers. After all, inspiration can quickly come to platforms where you least expect it.
Content aggregators have been useful for many years to read news feeds and discover new content. And while they are not always among our best choices for everyday use, they never seem to disappoint us.
9. Feedly, Popurls, The Old Reader
There are many sites and tools that will help you organize your information watch more easily by sorting and classifying your favorite sources and subjects like Feedly, Popurls or The Old Reader.
10. Google Alerts
As we are not very often able to follow all our favorite themes during the day, Google Alerts allow us to discover interesting content, by compiling them according to the terms that we choose to follow.
If you’re short of inspiration for your next post, it’s always helpful to have an idea of what was shared during the day. And apart from social media, there are many other ways to keep up with the latest trends.
11. Google Trends
Google has some great ideas for popular topics, but it also lets you compare up to five search terms and analyze their popularity.
With the exception of Google Trends, there are many sources for analyzing the latest trends. Trendsmap, for example, helps you keep a close eye on what people are talking about, based on their location. So this is another way to know the viral topics of the day and to choose a relevant topic for your next post.
13. Buzzsumo and Ruzzit
If you want to follow the most popular messages based on their social performance, Buzzsumo and Ruzzit will be very useful for you.
Buzzsumo is a very powerful platform for finding influencers in a specific field and analyzing the most shared content on a subject. Concretely, if Google Trends analyzes the most shared content on the web, Buzzsumo will analyze those that are most popular on the five most popular social networks: Facebook, Twitter, Google+, Pinterest and LinkedIn. Another advantage, in addition to offering a list of articles, this platform presents other types of content such as infographics, videos and even interviews.
Ruzzit, meanwhile, compiles the most shared content on the web for you. It will be very useful since you can classify them according to their type: video, image or article.
14. Reddit, Digg and StumbleUpon
Reddit will not disappoint you when it comes to sleep, provided you are ready to search for a topic in all subcategories until you feel inspired enough to write from what you have discovered . Be careful, it is addictive and there is a good chance that you will end up on different subcategories compared to what you are looking for.
As far as Digg is concerned, it’s “just what the Internet is sharing right now”. You will know THE most interesting web page from the point of view of internet users thanks to the votes presented on this community website. You can also use StumbleUpon for similar purposes, depending on what works best for you.
If you are looking for visual content to inspire you for your next post, here are two sources you may need.
Imgur presents the most popular images on the web, which can be useful when searching for the next topic that fits your content marketing strategy.
Since GIFs are more popular than other image formats (and we can’t stop using them), Giphy is the right resource for finding the perfect GIF to support your article or comment. It is also useful for monitoring the most popular GIFs, as a way to be constantly up to date on what’s trending when it comes to this particular type of content.
Analysis of its content
Inspiration may be closer than you think, which is why you need to take a closer look at the performance of your posts to measure their popularity. This will help you know what your audience likes most about you, which will point you in the right direction for your next topics.
17. Google Analytics
Using Google Analytics, even if you’re just starting out, allows you to learn more about your content, your audience, and your niche sector, which is extremely useful when you’re writing a great new post.
Take a look at your most popular articles, search terms, average time spent on each publication. Analyzing this data will help you find the inspiration you’ve been looking for so much.
18. Reuse your content
When you feel like you’re running out of topics, review your old content and think of new ways to use it. After examining the performance of your posts on Google Analytics, choose the most popular posts and see if they can be used to create new posts.
How to use your existing content to create new articles, but with different forms? It’s very simple. For example, an article that lists 10 ways to improve your content marketing could become a very attractive infographic that can be shared on new platforms, and link to your existing content. And why not create a video or a podcast from an old post and add new ideas to it?
Other ideas to make content easier
19. Write down your content ideas
Get ahead of your next post by keeping track of all of your ideas when you feel inspired. Take notes, find the platform or app that will help you the most, like Google Drive, Dropbox, Evernote, or Trello for example.
20. Save messages for later reading
Remember, we talked about Facebook and saved articles, but there are also a lot of other platforms that help you get back to the content you’ve already discovered and read. Pocket, Instapaper, Flipboard and many other applications allow you to take advantage of this feature.
21. Automate content organization
If you still find that the content you are reading is not organized as it should be to find an interesting subject, IFTTT is a task automation tool (unfortunately still in English) which will help you to automate the process into “recipes” (small programs) powerful. These will take the form: “If there is an event A, then do an action B”.
22. Listen to your audience
Indeed, your readers, but also your social followers can be the good source of inspiration for your next post. Their questions, comments and even complaints will help you understand their preferences in order to provide them with better content.
Finally, to end this article in style, here is a small bonus: the process that usually works (for me anyway) in order to have the maximum inspiration for a future publication:
- Extensive reading and browsing (mainly through Twitter and Buzzsumo lists);
- Recording of the most interesting subjects on Pocket;
- Writing article titles that inspired me on my Google Drive spreadsheet;
- Search for relevant resources that initially inspired me on Pocket and proofread articles;
- Closing of all tabs and writing of my next publication.
Here, I really hope that this list inspired you for your next big publication publication
And you, do you have other tips when you lack inspiration? I would love to hear about yours!
Source : 21 quick ways to find inspiration for creating content