▷ Netlinking in 2019: 6 opportunities not to be missed 2020 -

In 2019, the practice of netlinking remains inevitable for those who wish to rank their site in the first results of Google searches. I will not talk here about the good and bad methods to apply to get links, but rather about the opportunities which, I think, are still as little exploited in 2019. Without further ado, here are the 6 netlinking opportunities not to be missed…

 

1. Seasonality and good timing

No matter what industry you are in, there are always recurring events related to your offering.

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These can be large-scale events such as holidays, sporting events, conferences, or simply the change of seasons.

But it can also be hotter, industry-specific news like election times, corporate announcements, software updates, film releases, and more.

Do not miss these opportunities! They are excellent for spreading the word and improving the image capital of your brand. Create or recycle unique content related to these news.

Promoting them to major players in your industry will allow you to obtain high-quality links and unprecedented coverage. In addition, you can promote this same content for each new similar news.

A word of advice: Do not create a new article on the subject for each of these new news items. Instead, enrich your existing content as soon as the opportunity arises to earn SEO points! For example, Venngage has been communicating on graphic design trends every year for years, on the same page!

Result: a page refreshed regularly with current content. This sends a strong positive signal to the search engines which are sure to reward this effort.

Vincent Brossas, Founder of leptidigital.fr, adds on this subject:

“[…] Of course, for this to work, the content must not change too often either. Google must have time to browse and index it.

The content must therefore remain on the URL for a reasonable period of time. John Mueller, does not recommend (except in very specific cases, such as the weather or the horoscope for example), that the content change daily on the same URL. ”

2. Sites with a low “SEO score”

There are many SEO scores, offered by major SEO players – and independent of any search engine – that assess the quality of content on the Web: domain authority (Moz), trust flow (Majestic), URL evaluation (Ahrefs), etc.

When building your contact list for your link campaign, it’s tempting to focus exclusively on the sites with the highest scores (and you’d be wrong to ignore them).

However, you should know that these scores are simply indicators of quality, and are not, a priori, not taken into account by search engines like Google.

Also, I recommend that you do not pay too much attention to these scores to the point of banning from your list any site with a score below your criteria.

The reason is simple: these scores do not take into account the value of the link you can get on the targeted site.

Take the example of two sites.

Site A has a domain authority of 50 and published a single article in 2002 related to the page I want to promote. This page is not particularly heavily trafficked. I contact the webmaster and he offers to add a link to my page in his additional resources at the bottom of his article from 2002.

Site B has a domain authority of 20 and publishes frequently on the subject I wish to promote. Each new publication on this site tends to generate significant traffic in the first weeks. I contact the webmaster and he offers to add a link to my page with an optimized anchor within the first paragraph of a new article he wants to publish next week.

In your opinion, which of these links will be most valuable? The one on site A or the one on site B?

Even if it is difficult to answer with certainty, let me tell you that there is a good chance that the link on site B will have more value.

The relevance of the subject and the natural integration of the link on a new page are much stronger and natural positive signals than a link added on an old page which does not benefit from a more substantial refresh.

But that’s not all. Think about it, SEO scores are not fixed. A high score may well suffer a Google penalty tomorrow and drop 10 points, while a low score site that invests in its content and relationships may see its site increase by 15 points over the year.

3. It’s not just your “winning method”

Have you run one or more successful netlinking campaigns and found the recipe that works for you? Well done ! Try something else.

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You read correctly. Site owners who benefit from the best natural referencing all have one thing in common: they have a richer and more diverse profile of links.

There are dozens of ways to get quality links. Sticking to the recipe that has worked for you in the past is missing out on easier (broken links, mentions of your brand without links, etc.) or more rewarding (publication of results of your research on a quality site, etc.).

In addition, netlinking strategies are constantly evolving. Also, what worked yesterday may be obsolete tomorrow (most often because of their overexploitation).

Enrich your link profile by frequently re-evaluating and adjusting your contact strategies, the type of content you are betting on, and their format.

4. Analysis of your competitors’ link profile

The advantage of having strong competition is that it gives you access to a great source of information, including its link profile.

Using an analysis tool like SEMrush or Ahrefs (choose the best option for you with this more comprehensive list of netlinking software), it’s easy to identify what worked for your competitors.

Alina Petrova, Content Marketing Strategist at SEMrush, suggests questioning the profile of its competitors:

“[…] Examine these pages for the following answers:

What type of content generates the most engagement and visibility for your competitors?

What subjects have they already covered and have not yet covered?

If you have similar content, what is the difference between your post and that of your competitor? ”

For each keyword on which your competitor is well positioned, you can not only analyze what type of content and subject matter generates the most organic traffic, but you can also see the links pointing to these same content.

The analysis of these links can tell you a lot about:

  • The profile of publishers interested in the subject and ready to include a link to an external source;
  • The type of promotional campaign run by your competitor, as well as their content strategy;
  • The effort required to position yourself on a specific set of keywords.

5. Your site’s content clusters

Your site follows a certain structure which means that certain pages benefit from the support of others. This internal network is essential to distribute your “link juice” wisely.

And when we talk about semantic cocoon, we must not forget the blog articles that support your pages. These will allow this link juice to circulate to capital pages for your business (landing pages).

Especially since you alone can decide the placement, the URL and the anchor text that you want to assign to this link since it is an internal link. And it will certainly be easier to get external links to these blog posts than to your landing pages.

Here is an example. If you sell training to become a real estate agent (subject of your landing page), it will certainly be easier to naturally get links from other sites to your article “Professional retraining: the best training to follow in 2019” because this the latter is more likely to be shared.

By integrating an internal link from your article to your landing page and by obtaining links to your article, you will naturally pass this link juice necessary for ranking your landing page.

6. Maintaining your network

In 2019, there are many web players who know the value of a link. If this value is at times misinterpreted or exploited (excessive use of the nofollow tag, offer of paid links, etc.), it is nonetheless important.

The web is, by definition, woven of links. And I’m not just talking about URL links, but people-to-people links.

Netlinking is a matter of connections between ideas and quality content, but also between the people behind them. As in the physical world, it is your network of partners, readers, customers who nurture your growth as an individual and the growth of your projects.

Make the effort to build your industry, add your stone to the building, maintain your relationships, and be patient: you will get the support of the actors of your industry, who will not hesitate to share your ideas and projects with their network.

The best link you can get is the one you don’t need to ask for.