Google has been increasing the visibility of Adwords ads for several years at the expense of that of SEO results. As this is his livelihood, we can understand 🙂 But for advertisers, we must adapt and be always more demanding on the management of Adwords campaigns as well as on writing ads and extensions …
Quick summary on the evolution of Adwords ads since 2016
- We had the transition to 4 ads instead of 3 in 2016 at the top of the page as well as the deletion of the ads that were on the right in favor of the addition of shopping;
- We then added the ever-increasing number of ad extensions: price extensions, hooks, promotions, site extracts, etc .;
- Then there was an increase in the content of the ad with the addition of a headline 2;
- And now, surprised by creating a new ad, I see the appearance of a title 3 and a description 2!
The new Adwords announcements for the start of 2018
Here’s what it looks like in Adwords when the ad was created:
I don’t yet have a visualization on a result, but that adds 2 more lines to the Adwords preview. If all the advertisers set it up, it will make 8 more lines for Adwords. We can therefore imagine the benefit for the visibility of its Adwords ads, but a potential drop in clicks on natural results.
For the moment on my test, I have seen the description 2, but not the title 3. So see how it will evolve 🙂