Google has just launched a new keyword research tool for the American and British markets… This allows, by entering the URL of a site, to find potentially interesting keywords and the URLs of the associated landings pages . Attached to an Adwords account, this allows you to identify the keywords that are not yet used in the campaign …

A new tool to identify keywords …
The Search Based Keyword Tool therefore allows you to find the keywords that your customers can potentially search for, these keywords can then be used in your campaigns. This tool is therefore the perfect complement to the keyword generator. The keyword generator allows you to find additional keywords in relation to a list of already identified keywords, this last tool, in turn, allows you to find keywords in relation to a given site.

Could improve …
The tool is valid for the American and British markets, being integrated into the advertisers’ accounts. We Europeans can fall back ontool available here ! After a few tests, the keywords displayed and the associated landings pages are quite correct … On the other hand, the keywords proposed are not necessarily keywords that can transform well … Indeed, the keywords of the purely editorial content of the sites are not necessarily effective for a sponsored link campaign. Perhaps the possibility of setting up filters (on certain directories…) could improve the results.

In any case, the tool is still in beta and will improve in the coming months. To be continued…

Source: Inside Adwords