Sponsored Links – Next and Previous Buttons on Adsense Ads – April 3, 2008

After several months of testing, Google officially adds the next and previous buttons on its Adsense ads. By pressing these buttons, the visitor displays other ads that may be of interest to him …

Adsense next and previous buttons

This gives the visitor more control over the ads and at the same time more chance of seeing the visitor click through to the site editor. Clicks on the next and previous buttons do not generate any revenue for the publisher, only the click on the ad will be paid.

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Source: Inside Adsense.