Editorial project manager – CWT Advertising & Co’m
As part of the fight against bullying, TikTok recently rolled out a window designed to warn users before they post negative comments that could be “inappropriate or mean” …
This new “Filter All Comments” feature aims to “promote cuteness” on the social platform so that these comments only appear when individually approved.
The new warning “Would you like to reconsider publishing this article?” Appears if TikTok thinks a comment might violate their community’s policies. The platform then encourages users to “Edit” or “Publish anyway”.
Prompts like these have been explored by other social networks like Twitter, Instagram and Facebook to reduce bullying and harassment. A “promising” initiative according to Instagram, because this social network had found that these types of nudges can encourage people to reconsider their words when they have the opportunity.
As a reminder, Instagram rolled out similar prompts in 2019, as did Facebook. At Twitter, they had been in testing since last year.
Follow these steps to enable “Filter All Comments” on TikTok:
- Enter the Comments filter menu, which already allows users to filter spam and offensive comments, or filter based on specific keywords.
- Activate the feature;
- Once enabled, creators must manually approve individual comments before they appear below their videos.
As part of the announcement, TikTok also announced its partnership with the Cyberbullying Research Center to build anti-bullying initiatives.