Good news for Instagramers! You can stream live video on Instagram Live at 4 a.m. Plus, live broadcasts can soon be archived for 30 days before being deleted …
With the pandemic, more and more people and companies are broadcasting live events on social networks to adapt their business, marketing and communication. Instagram, for example, hasn’t been shy about adapting by increasing the time limit for Instagram Live feeds from 1 to 4 hours.
The social network thus offers users the same live broadcast duration as Facebook, which is currently 4 hours from mobile devices and 8 hours from desktop or Live API.
At the same time, Instagram is adding live feeds to “Live Now” IGTV at the end. In this way, the social network hopes to attract more users to live content on its platform.
Instagram has also announced another feature that will allow creators toarchive their live broadcasts for up to 30 days.
Previously, users could archive their feed posts or stories to a private archive. But the only way to save a live stream was to post it to IGTV immediately after the stream. This new option therefore has the same functionality for live broadcasts, although they will only be recorded for 30 days.
During this period, the creator can access the video at any time to save or download it. This will allow him to publish the video on other social platforms, like Facebook or YouTube, or even to rework the videos to adapt them to TikTok for example.