▷ Olfactory marketing, or selling thanks to perfumes 2020 by darren | Jan 16, 2020 | E-Commerce | 0 commentsIf I told you that you shouldn’t not even speak to sell your product or your service, what would you think? In fact yes, it is quite difficult to sell without a minimum of speech … But today, I will see something else with you. We’re going to see a type of marketing that goes beyond words, beyond the product, beyond your turnover. Today we’re going to talk about olfactory marketing, and believe me … Feelings with a brand have never played a more important role than now. Let’s go …I- What is olfactory marketingMany call it “sensory” marketing, which therefore appeals to the senses. I prefer to use “Olfactory” to directly appeal to the smell. This sense is very developed in us and has the power to create memories for us. This is particularly the case when you smell a madeleine out of the oven, and the smell reminds you of your grandmother who cooked them at home… This phenomenon is better known under the name of: Madeleine de Proust. Olfactory marketing, precisely, it is to privilege the use of odors. These can be used in particular to alert an individual, make the universe more pleasant where it is located or arouse a memory (as previously stated).With olfactory marketing, you can create an olfactory identity and create a creative universe around your brand, make smell smell which directly touches the feelings of a person. This is what will mainly be memorable.However, beyond being memorized, having a good olfactory signature makes the more personal appeal of your store to a customer. So, that’s when you say to me: “ Yes but concretely, how can this impact my business? ” This is what we are going to see now !II- What is the concrete influence of olfactory marketing on your store or your physical business?In fact, olfactory marketing is not known by everyone, but the field is starting to democratize: Siècle Digital notably wrote an article a few weeks ago on this subject;LCI have already produced a report;Several other articles have already been published on the net… Here, here and here for example.There are several concrete advantages: in terms of figures, according to Les Echos: “Human beings would retain 35% of what they smell, between 10 and 15% of what they see, and less than 10% of what they hear.” Memorization by smell plays the first roles and we can take advantage of it!As we can also see below in this infographic reported by Olfa Nostra, the scents in your store can increase on average 35% impulse purchases and the 78% store returns! In the end without talking about numbers, the store experience is much nicer. People don’t just stop by to see a product they might buy, they’re part of a real buying experience. This experience will be beneficial for you, for your turnover but also for your reputation. Indeed, adopting olfactory marketing is to distinguish oneself, believe in something that others don’t yet adhere to.I’m very nice, but for the moment, I haven’t told you anything about the concrete application …There are already companies specializing in this type of marketing, with products based on your business. Impatient? So let’s go to the last point!III- How to set it up for yourself?So we saw what olfactory marketing can do, and how it guides our opinion in relation to a brand. For those interested and who would like to take the plunge, I was able to find out about the installation of these home fragrances in premises. As a rule, the specialized company installs you a diffuser depending on the size of the business. This diffuser is either connected to the air conditioning, or installed independently of the latter. For this, several companies can support you. There is Emosens, Scent Air, Olfa Nostra (operates mainly on the Côte d’Azur) or Sens Collection. Each company supports you, from choice of olfactory identity until the diffuser is installed.Regarding prices, it’s quite personalized. They will evolve mainly in depending on the size of your business and the type of activity.For Olfa Nostra, for example, prices start at € 55 excl. The advantage of this business is their collaboration with Galimard, one of the most important perfumeries in Grasse. The big plus is therefore the expertise that Galimard brings, as well as the knowledge of the French Riviera market.Emosens them, works with connected diffusers, more modern and directly connected to Wi-Fi. They will send you the refills as soon as your consumption approaches 10%.Regarding the diffusers, there are different models (more or less expensive) depending on the surface to be covered.In general, adopting this type of marketing is relatively simple and quick to set up and can prove itself.ConclusionWe are coming to the end of this article soon. To quickly recap, olfactory marketing is a new way of communicating with the customer. It’s a new way for him to see and understand you. From now on, the customer will not come to buy a product but to have a good time in a store and tell your friends about it. In the end it is WIN-WIN, the merchant sells more and the customer receives a unique buying experience.Olfactory marketing can affect the purchasing decisions of visitors or simply improve their perception of your brand. This type of marketing allows you in particular increase your visits and impulse purchases.Finally, with the help of several specialized companies, you can have a scent that everyone can quickly identify. Customer feedback is also quick.This innovation can certainly be beneficial for a local business, and this goes through a trial phase. Everyone would like to improve their shop (s) and olfactory marketing could be a good solution!And you ? What innovation / improvement would you like to implement in your store? Trackbacks/Pingbacks▷ Training: live your online business in less than a year 2020 - CWT Advertising Essex - […] are several methods and tips for doing this, but the main point isacquire visitors’ mail. Thanks to this you…Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Website Save my name, email, and website in this browser for the next time I comment.