How to optimize the natural referencing of a blog article? Let yourself be guided to get your content to the top of searches on Google …

3.3 billion requests are made every day on Google. The primary objective of the search engine, which represents 91.5% of the French market, is to bring out the most relevant websites. How should you boost the SEO of a blog article?

Training & Co'm

Search engines, Google in mind, are essential for your readers to find you on the web. Being poorly referenced makes your content strategy and your efforts to publish qualitative content lose all its benefit.

To be seen and read, you must take care of your SEO (Search Engine Optimization). Search engines scrutinize, analyze and assign a PageRank to each of your posts.

With Caffeine, Panda, Penguin, Pirate, Hummingbird, Pigeon or Phantom, Google continues to regularly update its algorithm. Today, it no longer works strictly on a keyword, but on the general meaning of your page. Its objective through its various updates is to favor natural referencing. Fighting against spam and other manipulative techniques, it favors content with high added value.

Without going into details of SEO specialists (which I am not), here is how to optimize a blog article through 10 key points. Do not hesitate to follow the many links that I have included in this article in order to better understand the complexity of natural referencing of content.

1 # The optimized URL of your content

The permalink for your blog post should be short for a better effect on your natural referencing. Also it is advisable to avoid as much as possible the subdomains, even even the subfolders. To link the terms of your URL, prefer dashes to underscores, as specified by Olivier Andrieu on Abondance with the video by Matt Cutts. The URL must include preferably left-most keywords to optimize a blog post.

Also make sure your web address is descriptive in using only the terms necessary for its understanding. You can delete stop words (from, a, and …) if they don’t allow you to better understand the subject of the content as well as the special characters, as Rand Fishkin explains on the Moz blog. Avoid article numbering or other codifications.

2 # The title of the blog article for good natural referencing

Obviously copywrit, the title (or tag title) your post will need for SEO resume your keywords. It is advisable to put your keywords as far to the left as possible, as specified by SEO consultant Thomas Cubel. As for the URL, prefer to integrate your main keyword at the beginning of the title to properly optimize a blog article. Use punctuation for this (the colon, the underscore, the comma, etc.).

In general, avoid overly generic terms that are too vague or widely reputed. The tag title must be relatively short (512 pixels or around 55 characters) to be correctly displayed by the search engine. I advise you to use the SERP simulator (or Yoast SEO) which will help you to properly size your tag and also your permalink and meta description.

3 # The meta description tag to perfectly optimize a blog article

The meta description tag corresponds to what Google displays in search results: snippet. Although it no longer has as such an impact on page indexing, as Oliver Duffez reminds us, it is relevant to favor the click of the internet user on your blog article. About 155 characters long, it should attract the user to make them click, by providing additional content to the title. It synthesizes the text of your article by taking your key phrases.

4 # The length of the content, a factor of visibility for Google

Until recently, a 500-word article was considered to be of optimal length. More and more, long or even very long articles are taking up more space. Look at the articles that come out at the top of SERP (search engine results page). They often more than 1000 or even 2000 terms.

Is there an ideal length to optimize the SEO of a blog article?

Various studies have been conducted to analyze the correlation between the length of a content and its referencing, as compiled by the Semrush blog. They show that long content is more likely to be well placed in search results. However, you must know how to take into account what your blog readers want and publish articles that seek above all to go around their subject.

Finally, the ideal length to perfectly optimize a blog article is relative. It depends on multiple parameters which depend on the theme of your blog, the subject and the expectations of readers. To achieve this, an article of 500 words becomes a base, exceptionally one can do less, but never below 300 terms, as recommended by the Yoast SEO plug-in.

I still advise you to favor tickets from 1000 words for better referencing. This will make it easier for you to work well on the semantic field and bring real added value to your subject, which will participate in the optimization of your website.

NB: Beware of duplicate content of web content

Beyond the single parameter of the length of a content, a perfectly optimized article is necessarily unique. The duplicate content is heavily penalized by Google, as Paul Sanches of SEO Hackers recalls.

In addition to the fact that plagiarism can be qualified as an offense, your content must seek to distinguish itself from what already exists on the web. If you are writing a widely covered topic (for example, a piece of legislation or a well-known tourist destination), you will need to be original to produce truly unique content.

5 # The prioritization of an SEO optimized article

The header of a web page to be at the top of SERPs

The chapô and / or the introduction are essential to optimize a blog article, more precisely the first 100 terms of your text, as specified by SEO consultant Louis Maîtreau.

It has to include your keywords without over-optimizing the risk of being penalized by Google. This header is also fundamental for your readers. It’s likely to be read in its entirety, unlike the rest of your article.

The header tags (h1, h2, h3 …) for the optimization of the blog article

Besides the fact that they make reading easier of your text for internet users, the h1 to h6 tags help search engines to scan your content. Even if the h1 tag is much more important, do not neglect the following.

Use the h2 and h3 tags preferentially. You will rarely go beyond. They will have to integrate your keywords, but without excess.

Be sure to respect the hierarchy of the different header tags. You shouldn’t go from h1 to h3, for example, as the Yakaferci blog advises.

Highlighting text to create well-referenced content

The fat and theitalics will allow you to highlight certain key expressions of your blog post. Thus you will optimize the writing of your web page. But the search engines while noting your formatting effort will not give so much importance to bold and italics for your SEO.

6 # Keywords to optimize a blog article

To boost your optimization, keywords are essential. However, it is not a question of putting each line, but ofhave a semantic approach to your subject and place these expressions wisely in a natural way.

What is a good keyword?

In your ticket, you should include words and expressions that internet users are looking for. It is therefore necessary to know your readership and your language well. A good keyword must strike the right balance between being commonly used in search terms and not being used widely on competing websites. It must make it possible to engage the visitor of your site by leading them to the conversion. A good keyword is therefore used by your targets, not very competitive and contributing to your objective, as Alexandra Martin explains on the blog Miss SEO Girl.

What methods to find the best keywords?

There are a huge number of ways to generate keywords. Here is a quick summary:

  • Offline techniques : brainstorming, client questionnaires, dictionaries, etc .;
  • Methods on the web : semi-automatic data entry and associated Google searches, Yahoo Answers Q&A, web forums, Wikipedia pages, main marketplaces, Pinterest…;
  • Keyword generators : Google Adwords Keyword Planner, Keyword Tool, Soovle, Seed Keywords, Semrush, LSI Graph, Yooda Insight, Answer The Public, ÜberSuggest…

Semantic analysis to really improve SEO

Look at work on the lexical field of your main keywords. Take them back in the singular, plural, noun, adjective, verb … Sites like Synonymo or CRISCO are very interesting to enrich the vocabulary of your blog article.

To further broaden your semantic field, you should also think about the co-occurrence. It describes the terms associated with your keywords that appear during search. The Primelis blog gives examples of “Gotham City”, “batmobile”, “Bruce Wayne” or “superheroes” as co-occurrences of “Batman”.

To go further, open an account on 1.fr. From a keyword, the site will provide you with a list of expressions and, from a text, it will display the co-occurring terms allowing you to improve SEO after having displayed a percentage of optimization . Here is the result of this article:

The density and localization of keywords, vectors of natural referencing?

The header, H tags and URL are the strategic places to integrate your keywords. Localization is a much more determining factor in your natural referencing than density. It is impossible to give a density to respect in your internet text. The dangers of over-optimization are much greater that the interest represented by the use of the keyword.

Some point to the fact that the interest of repeating a keyword has not demonstrated all its benefit for natural referencing of a page. In any case, generally avoid exceeding 1% of occurrences. This rule also requires you to vary your formulations by looking for variations and synonyms, which is very beneficial to your SEO. The TextAlyser tool, although not very sexy, is particularly useful for counting repetitions of terms for you.

The long tail, a crucial variable for the optimization of blog content

The long tail or long tail corresponds to a expression of several words. In fact, it is less competitive than a single word. This strategy allows you to position yourself well on an expression, rather than trying unsuccessfully to break through with a single keyword. It is therefore advisable to seek to position yourself on a long train, easier to be well placed.

The difference with tags

Labels or tags are not keywords (even if they are sometimes called that), as I just defined them. Use them to facilitate internal navigation Internet users on your website in addition to your categories.

The main problem they can cause for SEO optimization of your blog is related to their bad use. These tags can thus be far too numerous or even generate duplicate content. If you don’t know how to use it, it’s still best to dispense with labels.

7 # Images of your blog to optimize

The illustration of your ticket is fundamental to its enhancement. In addition to the need to ensure that you have the rights, it must have certain characteristics to fully fulfill its role. Make sure it is light and descriptive to improve your PageRank.

Image data to be read by robots

Search engines do not see the image, but read its data. Also it is important to complete the information on your image. In addition to its description and legend intended for your readers, remember to complete the title and tag alt to boost your SEO, especially in Google Images. This alternative text should describe your image using your key phrases sparingly to avoid the keyword stuffing.

The weight of the image to lighten

A heavy image increases the loading time of the page. In an era where mobile users are becoming a readership of choice, it is imperative to ensure that your illustration be light. And in addition it promotes its indexing on the first page of search engines.

To do this, you can use Photoshop, The Gimp, TinyJPG or Optimizilla, like many other online tools. Compress it while maintaining its quality level. To finalize the optimization of your images, you can use a compression plugin. Go to WP Smush or EWWW Image Optimizer, for example.

8 # Internal links for good natural referencing

To optimize your SEO, place links between the different pages of your website. The goal is also to keep your reader on your website for as long as possible. So you increase the number of page views on your website and therefore its natural referencing.

Optimized anchors for your blog post

You need to embed the URL in terms qualitatively describing the link that you propose. This is what we call the anchor. It must be properly optimized with your keyphrases. Avoid anchors of type “click here”, “more info there” or “follow the link”.

The internal mesh in silo, even the semantic cocoon

For an optimized referencing, you must define your internal link mesh beforehand. The ideal is to operate in silo, as described on the blog of Miss SEO. To put it simply, it means that you split your site into several categories that are watertight relative to each other. The most demanding of you will turn to the semantic cocoon, developed by Laurent Bourrelly.

9 # The outgoing links of your blog article

Outbound links are also important for optimizing your site. Although some claim that they contribute to losing the link juice and their interest is not obvious, others argue that they are relevant, like Laurent Bourrelly.

Outbound links contribute to enhance your content by showing your sources. Also prefer reference sites that lend credibility to your comments.

10 # Netlinking for the optimization of your natural referencing

The link building is a SEO strategy for a site based on the optimization of inbound links or backlinks. The goal to improve your PageRank is thenhave quality links. It is thus necessary to diversify them, to anchor them in a natural way in sites of confidence as well as to take care of a good correlation between the topic of your site and that of where the link comes from.

The different link building strategies

There are many ways to get inbound links. These links can come from a link exchange with another site, from guest blogging (guest blog), d’’’sponsored articles, ofdirectory, from Press Releases, from forums, from social media… The latest changes to Google’s algorithm have heavily penalized poor quality links, mostly from forums and link farms.

The linkbaiting is a strategy strongly supported for its performance by many SEO experts, such as the 1st Position agency. It consists in producing highly qualitative content in order to encourage the creation of links to these pages.

Social networks to boost an optimized article

The more your articles are liked, shared, retweeted… The more you climb in the search engines. They allow you to assert the interest of your blog, to be more visible and to generate traffic. Therefore, social media should be widely invested.

Do you use other basic techniques to optimize your blog posts?