Niri Brusa Editorial project manager – CWT Advertising & Co’m
While negotiations on the future of TikTok in the United States are still ongoing and could still lead to a national ban, Pakistan has announced that it is preparing to ban the application in its territory …

The Pakistan Telecommunications Authority published this notice:

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“In view [d’un] number of complaints from different segments of society against the immoral / indecent content of the video sharing app TikTok, the Pakistani telecommunications authority has issued instructions to block the app. “

Pakistan, a predominantly Muslim nation, borders India, which banned TikTok in June due to border disputes with China.

The app was also temporarily banned in India early last year due to concerns about “pornographic and inappropriate” videos, which ultimately led to it delete over 6 million clips and to implement new measures to allow his reintegration into the country.

Since then, several questions have been raised about TikTok’s potential to expose young users, in particular, to questionable content. News that further tarnishes the application and could potentially lead to greater pressure for more actions against it in other regions or countries …

Its main competitors, including Instagram’s Reels and YouTube’s Shorts, certainly see it as a new opportunity to expand rapidly.