Pepsi is launching a new digital campaign on Instagram Stories and the essential TikTok. She reveals the sparkling of irresistible cola by featuring the best football players in the world and two international music stars…
Pepsi has launched a marketing campaign that illustrates the sensory aspects of consuming its cola. She unveils “Fizz to Life,” a short film backed by a custom song, “Rotate,” which was developed by artists Becky G and Burna Boy.
The brand emphasizes original music and its partnership with the Champions League of the Union of European Football Associations (UEFA) by calling on ambassadors and footballers Leo Messi and Paul Pogba. UEFA Women’s Champions League winner Jadon Sancho and Shanice van de Sanden also joined the adventure.
Mobile video, Pepsi’s marketing strategy
“Rotate” will be integrated into Pepsi’s social and digital content, including a TikTok duo challenge that gives users the chance to interact with athletes. Rather than building on an already popular song on TikTok, Pepsi has developed its own track that it hopes to take off when users interact with athletes.
Pepsi is looking to link its advertising to mobile video trends, which are very popular with young sports fans. The brand has also adopted a mobile marketing strategy based on QR codes.
The limited edition packaging will contain QR codes that will unlock an interactive game featuring the four soccer stars. Players can share their scores through an integration on Instagram Stories.