Niri Brusa

Editorial project manager – CWT Advertising & Co’m

Pinterest launched a new ad format to reach even more users through personalized messaging. This update thus makes it possible to automate creative functionalities in its marketing campaigns with its target audience …

Pinterest, THE №1 trend for e-commerce

Pinterest has spent much of the past year expanding its shopping and e-commerce functionality. For example, the social network has added a Shop tab and visual search features for certain Pins.

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This №1 trend for e-commerce has also rolled out a verified merchant program to ensure smooth customer service. According to Pinterest, over 85% of Pinners are now using its shopping features.

Pins promoted faster and easier

And after revealing 10 marketing trending topics in 2021, the social network is offering a new update focused on personalized messaging Advertisers can import product details like price and availability, in-store or online. They also receive templates that they can use to design their ads.

To do this, dedicated partners including RevJet, StitcherAds, and Smartly.io provide templates and design tools to create promoted Pins faster and easier.