▷ Prepare well for a video interview! by CWT Advertising & co'm 2020 -

For their video communication, companies increasingly appeal to their employees. The perfect opportunity to prepare for a different exercise …

In today’s world and whatever your job, it is not uncommon for companies need to communicate to present a new service, a new product or simply to tell their story. Therefore, they sometimes call on their customers or employees who are often the best placed to talk about it.

Training & Co'm

My role as a journalist is to help you identify the message and to write the script: the red thread of your story.

In this article, you will find some tips to prepare you personally for an interview!

The image

The picture in a video is the first thing you refer to someone before you even open your mouth. It’s like a first impression, so it needs to be treated as much as his speech.

This image obviously goes through the quality of the capture carried out by the technical team but also by the attitude we have.

My job as a journalist and storyteller is to help you identify the message before the interview, then build together the structure of the story you want to tell!

During the shooting, I will be there with the technical team to support you in coaching in order to bring out the best in you in terms of speech and image.

1. Select an appropriate dress

Favor clothes in which you feel comfortable! Also, be sure to choose colors that highlight your skin tone and that will go well with all kinds of locations where you can be filmed.

N.B : Whatever the subject, clothes with striped patterns such as stripes are to be avoided as well as overly bright colors like firecracker or canary yellow.

Trick : Do not hesitate to ask to see in the return of the cameraman during his tests before the real take, just to see what you look like.

2. Adopt a dynamic and comfortable posture

  • A dynamic and positive attitude will be de rigueur: the first thing to keep in mind is to smile!
  • Also consider adopting a personable in line with the purpose of the film.

Ex: If it is a video whose purpose is to show the life of a start-up, one can imagine being filmed in a relaxed manner, well installed at the bottom of a sofa. If, on the other hand, the object is to speak of the company’s latest financial report, it will be appropriate to present yourself standing with a very upright posture.

  • Beware of always look in the direction of the journalist and to do not look directly at the camera (unless the exercise obviously requires it). Also avoid staring at people in the room or seeking their approval.

Better that there are not too many people in the room and that the people are all on the same side so as not to disturb you.

3. Do not gesticulate

Talking with your hands is good, it’s even very good and effective in making yourself understood! However, swinging from right to left can quickly make the viewer lose the thread of your conversation.

It is therefore preferable to keep the same location and the same posture from start to finish. This is so as not to waste time adjusting the image a second time because you have moved …!

N.B Avoid holding a sheet of paper or a pen so that you don’t tend to play with it while you are speaking. These types of compulsive gestures will tend to distract your audience.

Trick : Remember to take a bottle of water to hydrate yourself regularly! Often, by repeating the same sentence, under the heat of the spotlights and with the stress that the exercise can generate: one is hot. We can therefore have our mouths clogged with a pasty saliva which makes us articulate with difficulty and which is heard during the recording …

The speech

The interviews that you are going to carry out must best reflect your profession, your history and your person. It is therefore ESSENTIAL to learn to be succinct, clear and exciting!

1. Practice

  • It is a good idea to practice before the interview. For that, do not hesitate to ask in advance the questions or the topics on which you will have to speak.
  • Write the structure of the speech and the key words and messages to convey, keeping it as brief as possible..
  • Also think of bringing a new element which will widen the debate by way of conclusion.
  • Memorize them, without learning them by heart!

The biggest mistake would be to want to recite your speech: you have to stay alive and spontaneous!

Trick : Practice answering questions with a pencil across your mouth to better articulate and speak clearly.

2. Pay attention to the elements of language

When the camera starts to rotate, it’s time to trust each other and let yourself be guided by the journalist’s questions.

  • Remember what you memorized and vmake sure that your answers take up the journalist’s question and are all constructed of a subject + verb + complement.

Example of an answer to avoid: “Yes, it sure helped us a lot”.

This sentence, taken out of the concept, does not provide any concrete answer: we do not know who we are talking about, or on which project, or under which conditions. We need to be able to understand your comments without having to hear the question.

  • Also be careful not to start your sentences with tics of languages ​​such as “Bah”, “Uh”, “Hummm”;
  • Make short sentences, take your time, repeat your sentence if you feel like you’ve eaten a word!

Above all, try to make this exercise a game while keeping in mind this desire to transmit that you had while undertaking this adventure !!

That’s it, you are ready to face the wonderful world of communication, and I am sure that you will soon want more! 😉