Millions of brands and businesses have integrated social media into their business strategy, and Facebook is a central part of any self-respecting online marketing campaign. Creating a Facebook page is free, it’s true. But for VSEs who do not have a big budget, it is not always easy to be seen by their fans …
Too many ads, not enough interesting publications
Facebook has started to decrease the visibility of certain posts in users’ news feeds. Now only a small percentage of your fans will see the content you post on your Page. Unless of course take out your wallet to buy sponsored publications; but the larger your fanbase, the more it will cost you.
Look for the “Highlight” or “Stimulate publication” buttons.
Facebook’s decision to prioritize paid publications could have far-reaching implications for user interactions with content posted by businesses and brands. But back to our first question – is it better to have a professional site, a Facebook page or both?
The limits of the Facebook page
- A Facebook page is very difficult to optimize for SEO, and the layout is too rigid for good branding.
- Facebook is very popular today, but nothing says it will always be. Social networks that are disappearing have already happened (Friendster, MySpace, etc.).
- If your fans someday decide to leave Facebook for another social network, migrating all the content you’ve posted on Facebook could be very expensive (or will be downright impossible).
- Almost everyone is on the Internet, but not everyone has a Facebook account to interact with your fanpage.
- Facebook is a free tool, and you and your business are dependent on the slightest change. No one can predict the next condition that will change.
On Facebook, you are a user, not a customer. Complicated to complain or make a complaint. Facebook is accountable to its shareholders, not its users. You will find some tips for optimizing your Facebook strategy in this article.
Facebook site and page: the winning duo
Add a blog and Facebook page (and / or your account) to your professional site Twitter, Google+ and Pinterest) has a number of benefits, including improving your SEO on Google.
How to create your professional site?
For VSEs and freelancers in particular, the idea of creating a site can be very intimidating. We imagine that it is complicated, that it is time consuming, that it is expensive. Not necessarily !
Isn’t technique your thing? You can still build a small pro site in the same way as a Facebook page, using a site editor or a CMS, such as WordPress or Joomla.
With an online site editor, you create your pages directly in your browser, by dragging and dropping different elements in pre-designed templates. You can also easily integrate a blog and links to your social media accounts to make your website a kind of central portal for your business.
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