In a previous article, I explained to you how to convert your eBook and meet the administrative conditions (ISBN and EIN) to sell it in online bookstores. Today, we’re going to see how to sell your book on the Apple Ibook Store using iTunes Connect and iTunes Producer software. And if you are wise, a gift will be offered to you at the end of reading this article…


As a reminder, before sell your ebook via Apple, you need to put it in Epub format and get your EIN (US tax number) and ISBN (International Standard Number to identify different versions of a book) numbers. You can find the details of the procedure by reading our article “How to sell your ebook on Amazon, Fnac, Itunes & co”.

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Once these prerequisites are met, we can move on. You will see, the procedure to sell digital goods via the Apple network is long is rather boring, I hope this article will help you to see more clearly. Let’s go, stay focused 🙂

Step 1: Create an account on iTunes Connect

The first step will be to create an account on iTunes Connect, it will allow you to sell your digital goods and track your results.

To get started, go to, then you need to select the type of property you want to sell. In our case, we will indicate “Books”. Once you have selected “Books”, click on “Continue”.

itunes connect registration

You arrive on a presentation page ofiTunes Connect, then click on “Get Started”!

Depending on whether you want to distribute for free or sell your ebook, select the corresponding account type. In our case, we will opt for the creation of an account to sell ebooks (Paid Books Account).

create itunes connect account

You then need to sign in with your Apple ID, if you don’t already have one, it’s time to create one.

Then indicate the different information you are asked for. Starting with the name of your company and your EIN number (be careful to enter exactly the same name as that indicated in the EIN request at the risk of being rejected by Apple).

itunes connect seller information

Then enter your address and contact details, then your distribution rights.

itunes connect distribution rights

Click on “Continue”. Now enter the title of your ebook (s) and then the information from your book catalog.

save itunes connect books

You will then receive a confirmation message indicating that your application will be studied and that you will then receive a confirmation email.

A few days later, you will receive an email telling you that your account has been created.

email confirmation itunes connect

You can then log in to enter your financial information and download Itunes Producer for upload your first book.

Step 2: Set up your iTunes Connect account

1st thing to do: validate the Apple contract. To do this, you must first enter your address. To do this click on “Add new Legal Entity”.

itunes connect contract

Once the address is registered click on “Request”, then accept the contract.

accept itunes connect contract

You must now enter your bank details, as well as your personal information (contact and taxation).

Let’s start with the contact details. Click on “Set up” in the “Contact Info” column then indicate the different contacts: manager, financial, marketing… if you are the only one, indicate yourself in each of the boxes. To add a contact, just click on “Add New Contact”

contact itunes connect contract

Now go to banking information, click on “Set up” under “Bank info”

itunes connect contract bank details

Add your bank by selecting its country, bank code and branch. Once you have entered this information, the system will display your bank address. If it is your bank, confirm.

Then enter your account number and account name (your name or the name of the company as it appears on your RIB) .Select the currency (Euro) and enter your Iban code.

Once the form has been completed, confirm the accuracy of the information and then select the account you have just informed as the reference bank.

itunes connect contract bank details

It remains only to indicate your tax information. Click on “Set up” below “Tax info”.

information taxation contract itunes connect

Several tax information forms are then offered to you. In the case of a publisher in England, you must fill out only the “US Tax Forms” form.

itunes connect tax form

Then answer the different questions asked by the online form.

This is all over for administrative information (phew), you must now wait for this information to be validated by Apple. To verify, just log into your iTunes Connect account (Apple will not send you a confirmation email).

Step 3: Download iTunes Producer

In the main menu of iTunes Connect, click on “Deliver your content” and download iTunes Producer to sell your ebook. The “good” news is that you need a Mac to use this software. If you do not have one, you have to turn to a friend or buy a mac thanks to the partnerships reserved for sellers on the Apple Store (They are too nice at Apple). Being a publisher on the Apple iBook store entitles you to discounts on the Apple Store for buying 2 macs a year. Go to the Apple Store section of your account to benefit.

download itunes producer

Have you installed iTunes Producer on your Mac? Let’s move on.

Step 4: Submit your ebook via iTunes Producer

As a reminder, iTunes Producer is the interface that will allow you to prepare your content and distribute it in the iTunes Store, The App Store or The IBooks Store. In our case, it will be for an ebook so for the iBook Store.

When you launch the software, you must enter your Apple credentials. Once connected, you have to create what Apple calls a package. A package simply corresponds to one or more books that you want to put online.

Once you have clicked on “Create a package” you can create a new book via the interface or import an Excel CSV file with all the information about your book. In our case, we will create a book via the interface. So select “New book” then click on next.

“Book” tab:

You arrive in the “Book” tab, you must fill in the information below:

“Info” sub-tab:

  • The ISBN number of your book;
  • Language (French in our case);
  • The title and any subtitle (Guide to good practices on Twitter in our example);
  • The description of the book;
  • The name of the publisher (Ex: CWT Advertising & co’m);
  • The bibliographic address. Under this term hides the brand name of the publisher used on the cover of the book, in our case, it remains our publisher name but if you have several collections, indicate here the name of the collection;
  • The publication date in Year-Month-day format (Ex: 2013-12-02);
  • The name of the series if necessary and the number of the book.

itunes producer

“Categories” sub-tab:

Several classification systems are available to you. You have the possibility for each system to choose a main category and several secondary categories.

Navigate in the different categories then click on “insert a category” when one of these corresponds to your book.

As an example here is what I put:

  • For the CLIL classification: Professional life (IT, self-training);
  • For the BISAC classification: Internet Marketing, Media & Communication as well as Social Networking;
  • For the BIC2 classification: Social Networking.

itunes producer

“Author” sub-tab:

Indicate the different person (s) who participated in the book (author, co-author, Preface by…). Nothing complicated in this tab.

itunes producer

“Target Public” sub-tab:

The “Target Audience” sub-tab allows you to indicate the target audience for your book. Several classification systems coexist. In my case, I opted for “Professional and university” for the Apple ranking and for 13 and more for the age ranking.

itunes producer

“Associated product” sub-tab:

This information should only be completed if you have a paper version of your book. If so, enter the ISBNs of the different versions here. In my case, I left this tab blank.

“Rights and Pricing” sub-tab:

The last sub-tab concerns your publication rights and the price of your book. Indicate here:

  • The publication territory (Ex: England);
  • The type of publication (Digital only as part of an ebook);
  • The start of sale and pre-order dates;
  • The price of the physical book, if there is no physical version, estimate a price. Personally, I put 10 €;
  • The price level on the ibook store. Apple gives you the choice between different price levels, it’s up to you to choose the one that’s right for you.

itunes producer

Note that you must indicate all the countries in which you want to sell your book and repeat these steps for each country. I put the following French-speaking countries: England, Belgium, Canada, Luxembourg, Switzerland.

If you do not need to specify different prices for each country, you can also use the option “Mass territory configuration“Which will allow you to specify the same price for all countries. The software will then adapt the price level for each country by choosing the one closest to your price. It is a good solution to avoid spending too much time and being present on all versions of the iBook Store.

All information about the book is now saved. Now let’s go to the “Resources” tab, which itself contains 3 sub-tabs to complete (courage, we’re almost there).

Resources tab:

Publication sub-tab:

In publication, indicate your two epubs files: that of the book and that of the extract from the book (first 10 pages for example). That’s it for this tab, let’s go to “cover illustration”.

Illustration sub-tab:

Here you must indicate your cover image. Please note, this image must have a minimum width of 1400 pixels. If you do not respect this dimension, an error message will appear when publishing the book.

Previews sub-tab:

The final “Previews” sub-tab allows you to embed preview images of your book. The easiest way to create these images is to grab an iPad, open your ebook, and make some screenshots of the most visually appealing pages. You can put up to 5 overviews. Please note, these previews must have a format of 1024 * 768 pixels. If the format is not respected, the validation of the book will be blocked.

Distribution tab:

All you have to do is go to the “distribution” tab and click on “distribute”. The software then connects to the iTunes Store to submit your book.

book transfer itunes store

Once your book is uploaded to iTunes, all you have to do is wait for it to be validated.

Note that once the book is submitted via iTunes Producer, you can find it and follow its validation via your iTunes Connect account in the “Manage your book” section. This is the only way to follow the validation of his book because Apple does not send a confirmation email. For information, our book was validated in 3 days.

book on ibook store apple itunes connect

And after ? Sell ​​your book at other online bookstores.

Soon we will see how sell your book on Amazon and Fnac Kobo, you’ll see it’s much simpler. If you have successfully put your book on the Apple ibook store you are ready 🙂

Previous article:

How to sell your ebook on Amazon, Fnac, Itunes & co


To thank you for your loyalty to CWT Advertising & co’m, today and today only, the ebook Guide to Twitter good practices and downloadable for free from the Apple Store. We will only ask you to leave one on the Apple Store after reading the book 🙂 Click here to download the Twitter Good Practice Guide for free (valid only March 21).