For a self-employed person, having an online store remains essential. Thanks to this showcase, he will be able to develop his activities quickly. However, setting up this kind of portal is not easy. Also, it’s not as easy to choose between site creation platforms like Wix or Shopify. These two platforms offer interesting services for creating a professional online store. However, there are a few differences to remember, but which ones? The answers in this comparison …

Shopify: the favorite store of French merchants

The creation of a pro e-commerce site

Personalization is the key word of the Shopify platform. Indeed, you can choose from a hundred site templates, each more magnificent than the other. So strengthen your brand by personalizing your site to the smallest detail.

Copywriting training

The latter can be adapted to all possible screen formats (tablet, smartphone, desktop). In addition, you will also have access to HTML and CSS files for deeper modifications to your online store (but you will need to master the computer language or hire a developer).

The support is also very interesting as the platform offers you the assistance of a Shopify expert. It will help you, for example, to choose your domain name or to configure the management of the site.

Hosting your site

Shopify offers hosting, that is, it can offer servers that will host your online store. Here, the performance is acceptable, as the pages open very quickly. This criterion is essential, because it is taken into account in the natural referencing of your site. In other words, the faster your page loads, the better it is rated by search engines.

Moreover, this loading speed also contributes to the comfort of customers. Indeed, according to a study by Kissmetric, more than 25% of users leave a page that takes more than 4 seconds to load. With Shopify’s services, this risk is greatly reduced.

Intuitive management of your online store

Shopify offers several interesting features such as the presence of a CRM (Customer Relationship Management). It allows you to control the communication between you and current or potential customers. It can therefore be an e-mail campaign which would then make it possible to publicize a new product.

In addition, it is also necessary to indicate the presence of a mobile application. The latter can be installed on any smartphone. It gives you the opportunity to remotely manage your online store at any time. For example, you can find certain information on consumers (profiles, contacts). Moreover, to make your job easier by creating lists of customers or suppliers.

Also note that the management of orders as well as stocks is very easy to understand. With just a few clicks, you could reorganize your store to meet specific needs.

Varied payment solutions

Shopify provides you with over 100 payment solutions that are available internationally. We find for example:

  • The possibility of paying in crypto currency such as BitPay;
  • The use of virtual wallets such as Amazon Pay or PayPal;
  • Payment by credit card.

So you can grow your business around the world with various payment types that work internationally.

The prices offered by Shopify

Right now, Shopify offers a 14-day trial for anyone who wants to test the platform. During these two weeks, you will not be charged any fees.

The first offer is $ 29 monthly. There are some interesting, but basic functionalists there such as the possibility of having 2 employee accounts (member of staff with access to the Shopify administrator interface) or the fact of benefiting from a free SSL certificate.

The second offer is $ 79 for each month. Here the possibilities become numerous with professional reports as well as reduced transaction costs.

The last offer that is Advanced Shopify is $ 299 monthly. This is a formula intended for large companies. Here, everything has been done to ensure an exceptional and large-scale service.

However, be aware that the price on Shopify is not limited to the cost of the monthly subscription, there are other additional costs more or less important. First, some professional templates are very expensive, that is to say more than 180 euros. There are also other apps that can add functionality (non-native) to Shopify, they make it easier to manage and manage your online store. The most interesting are not free like:

  • Google Trusted Stores;
  • Customized products;
  • Real-time shipping / tracking …

Want more information about Shopify? Take a tour of the Shopify Guide.

Wix: one of the leading site editors

Wix, the most famous online store publisher

Wix currently represents over 100 million sites on the web. In other words, it is one of the market leaders. It is therefore highly recommended and highly acclaimed in the field of e-commerce site editing.

One of the main strengths of the platform lies in the richness of the templates it offers. Many examples of sites are available to you, they have been designated and created by specialists. Some are free while others are chargeable.

The creator can also modify his site in depth thanks to an access to the HTML5 code. In addition, the platform uses Flash to facilitate the integration of certain content such as videos, images or texts.

So whatever your activity (associations, restaurateurs, plumbing, musicians), Wix allows you to have a professional showcase to develop your activity.

An attractive price offer

One of the strengths of Wix over Shopify is in its price. First, there is a free version of Wix. This means that anyone can therefore build a basic site without paying a penny, the creator has many advanced tools for better management (almost always absent in the competition for a free version).

However, there are some constraints like a domain name tracked by However, this has a significant impact on SEO. Also, in the free version, the site will have unwanted ads on both the top of the page and the footer.

Second, Wix’s monthly subscriptions are diverse and suitable for all types of profiles. Thus, for a small family business, it can opt for a basic offer at 8.50 dollars per month. If it’s a large corporation, it can opt for the Business VIP which costs $ 35 per month.

Lots of apps available

One of the strengths of Wix is ​​undoubtedly the presence of many third-party applications. Some of them are free while others are chargeable. They can be installed in the Wix administrator interface to provide functionality not available natively. Thanks to these plug-ins, like on WordPress. On this point, click here to know the difference between Wix and WordPress.

Here is a non-exhaustive list of the best apps found on Wix:

  • Tidio Live Chat: This allows visitors to communicate directly with customer service. It can take the form of a bubble like on social networks;
  • FOMO (Fear Of Missing Out): This is a calendar where you can check off important upcoming events. Internet users will therefore be able to see your news easily;
  • Social Media Stream: the application connects your Wix site with social networks such as your Facebook page, Twitter, Intsagram or even Tik Tok;
  • Site booster: one of the concerns of all web designers concerns the referencing of their web page. Thanks to this application, you will have the best leads to optimize your site as much as possible. There is a free version of the app, but it’s not that interesting.

Create an e-commerce site with Wix

Of course, it is possible to edit e-commerce sites with Wix with domain names and hosting. However, we must admit that the platform is no match for Shopify or Prestashop. This means that Wix can make you happy if you want a showcase site. It is therefore ideal for small and medium-sized businesses. On the other hand, the big brands, it is better to turn to other platforms.

If you need a multilingual site, because your activity is present in several countries. Wix has the right features, it’s pretty specific so there won’t be any problem there.
For your information, the support offered by Wix remains very efficient and responsive. An operator is always on hand to answer even your most difficult questions. To learn more about the platform, see this guide on Wix.

In short, who is the best?

Wix and Shopify both have some similarities especially when it comes to building a site. However, the target audience is different. Indeed, Wix is ​​more for companies wishing to have a showcase site. It is therefore not suitable for large-scale projects such as setting up an online store. If that’s what you’re looking for, go with Shopify instead.