Recently Google Warned Bloggers About Sponsored Articles… In recent times, the hunt for paid links has accelerated. We’ve gotten to the point where some webmasters are starting to be afraid of their SEO just because a somewhat borderline site naturally links to them. To alleviate this last fear, Google communicated Friday on low quality backlinks…

Bad links have no influence if your other SEO criteria are good …

According to Google, there is nothing to worry about when a poor quality site links to you simply because links are one factor among many in the ranking algorithm. If the other factors are good, you shouldn’t have to worry. The engine takes this opportunity to recall the other important factors: offering a useful service to the user, regular and quality content, site structure, keywords present in the content and the Title.

If there is a way to contact the webmaster of the wrong site where your link appears, you can always try to contact them to have the link removed. But if this is not possible, it is better to focus on the quality factors on which you can optimize your site. Of course Google takes the opportunity to slip a small link to its spam report 🙂

Always control natural referencing to sell more Adwords?

By controlling more and more natural results and by limiting the possible actions to improve its referencing, Google wishes to direct companies towards the purchase of sponsored links. In parallel, we regularly see rumors appearing that natural referencing is indirectly linked to sponsored links and that certain advertisers see their natural positioning fall following a cut in the Adwords budget. You can go take a look at itarticle by Arnaud Briand on this subject. I myself was able to observe this kind of phenomenon: going from the 1st to the 3rd page of results a few days after cutting a campaign of sponsored links, without doing any SEO actions on the site. Or conversely, see Sitelinks appear immediately after starting a campaign. There is something to ask questions … Although Google refrains from associating the two, the financial stakes are such, that one might think the opposite. Google’s quality teams manually analyze certain sites following alerts generated automatically by algorithm. “Adwords budget cut” alerts may very well exist…

Links: Google Webmaster Central, Presse Citron, Arnaud Briand