▷ Snapchat displays the number of views on Spotlight… like TikTok 2021 -

Niri Brusa

Editorial project manager – CWT Advertising & Co’m

Snapchat has taken a new step to make Spotlight, one of TikTok’s competitors even more similar to TikTok precisely. The mobile application added the number of public views on the clips …

The number of views is social videos is now displayed on Snapchat’s Spotlight. The data is visible in the lower left corner of the screen, to better analyze the range of each video.

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On TikTok, it’s not exactly the same, as the number of views is displayed on the video thumbnail.

But we can clearly see that Snapchat is looking to reproduce the same display options as TikTok given the rise of this social network last year. Indeed, TikTok was at the head of the Top 10 most downloaded mobile applications in 2020.

In addition, it is on track to reach 1.2 billion users in 2021. The social platform is thus ahead of the social networks Facebook and Instagram. It also has all the tools it needs to develop its activity even as an SME.