Social media has quickly become one of the main tools for any business to develop a profile in its image.
However, their popularity has also made it almost impossible for small businesses to carve out a place among the big ones without the help of influencers.
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However, getting attention shouldn’t be a difficult task when you have interesting things to share. Much of it involves using the right format.
And it now needs to be visual: the huge success of platforms like Instagram, Snapchat and Pinterest in recent years bear witness to this.
Choosing the right type of visual can make a difference when it comes to developing your brand image, building readership, and even generating qualified leads. But it is essential to know what is right for you.
If you are wondering what types of visuals you should use on your social networks, we have grouped together 5 types for you to consider for your strategy.
Concretely, what is an infographic? Let me explain. Infographics are a type of visual incorporating images, icons, data and text.
Infographics are a great way to share a large amount of more or less complex information in a succinct and engaging way. This is why they have become popular visuals on social media.
In the infographic below, the colors, icons and mini text blocks are harmoniously arranged for:
- Give sufficient clues to the message mentioned in text format;
- Contribute to a rapid understanding of the proposed subject;
- Set the tone on the values and positioning of the brand offering the infographic.
For companies that have a lot of information to share, infographics are a great tool for imparting knowledge without having to rely heavily on text or long articles.
Internet users are always more volatile, you want to make sure that the visuals used capture their imagination instantly and communicate your message quickly. This is why computer graphics is a visual of choice for social networks. Follow the guide to learn how to easily create an infographic.
2. High quality photos
When you think of the visuals, the photographs are what you imagine first. Attractive photos are an essential cog in the development of your brand image on social networks.
The use of high-quality photos not only grabs the attention of your audience, but also enhances your brand identity with users. By using consistent colors and fonts throughout your photographic documentation, you would communicate your company’s values to the public without even having to put your logo on each photograph.
For small and new businesses, it’s not always possible to get high-resolution images, in which case you can start by incorporating royalty-free images into your marketing strategy.
However, while this is a good way to start your network communication strategy, be aware that authenticity will be more rewarded by your audience. You will therefore need to update your plans in the future to incorporate these high quality photos.
Big brands use high-quality images to share their messages online, which helps them gain popularity and build community loyalty. Starbucks, for example, uses a distinctive visual style that links its brand to relevant seasons and events. Here is an example with the summer promotion of its products.
Photographs are a great way to strengthen your visual marketing strategy because they show your willingness to provide attractive and quality content to your audience.
3. The quotes
Whether you have an internal photographer or use images obtained online, take advantage of your new visuals and use them as a basis for creating visuals including a quote. These types of simple, clear and attractive visuals are very popular with Internet users and constitute the ideal meeting place for any brand that has chosen this format for its communications.
The other strength of the quotes is their popularity as shareable content. On Facebook in particular, quotes are widely shared, which increases the chances that your content itself will go viral and increases the number of your subscribers.
Square Sayings’ Instagram account demonstrates the quality of the visuals offered: their visuals obtain on average between 3,000 and 6,000 likes regularly.
If you plan to incorporate citations into your marketing strategy, I recommend that you create a calendar to schedule their publication. Use online tools to manage your social media marketing campaigns so you can share your quotes every day and at any time (Agorapulse for Instagram for example, Hootsuite, etc.). Your audience will know when to wait for the message and will share it accordingly.
4. The diagrams
In the same vein as infographics, diagrams are great tools for condensing data and sharing it with your audience in a simple and readable way.
If your content is heavily dependent on encrypted data, you should consider using tables and diagrams to display it.
Diagrams are also a great way to get subscribers to read more related content. If your diagram captures the imagination of someone on a social network, you can include an invitation to read a blog post that further clarifies the content powered by the diagram, thereby increasing traffic to your website and the popularity of your blog. .
A simple diagram, like the one below, is a great way to improve your brand image while communicating statistics or, more generally, data in a fun way.
Among the types of graphics you can use on social media, diagrams can easily grab your audience’s attention while still being shareable.
For companies wishing to exploit the trend of video marketing, animations are a good starting resource for dialoguing with the public.
If creating videos can be costly, the animations are not as restrictive for your budget. Short animations can share a wealth of information with your audience, much like infographics.
For example, Califia Farms successfully uses beautiful colorful entertainment to sell its products.
Animations are not only a useful tool for social media, they are also great for promotional marketing and promoting your written content.
Embedding animations on your website or in your newsletters will also increase the chances that your content will be seen and used.
For a small business, it can be daunting to find ways to incorporate visual elements into your marketing strategy. However, the visuals used on social media represent a valuable investment for your brand. And as we’ve seen, you don’t have to spend thousands and hundreds to start a visual marketing strategy worthy of the name.
And you, have you been successful using visuals on social media?