As a Startup, VSE and SME, you have several options to quickly increase your notoriety. I have listed for you 4 effective and immediate ways to promote your brand …
1. Be active on your social networks
Social media can be a great tool to build your brand quickly, especially if you’re a small business. By deploying the right strategy, it is possible to reach many users quickly at a reduced cost. It is however essential to invest the time necessary to understand, on the one hand, which social networks to use; and on the other hand, how these can work for you.
A first piece of advice: relationships on social networks, like those of everyday life, must be sincere and reciprocal. Be proactive, get in touch with people you can help and respond to those who contact you. Show that you are there every day and offer something that brings value. It can be advice, judicious observation, a subtle joke or an encouraging comment. Use your social networks to give a human side to your business and show yourself concerned by the issues that your customers may face.
One way to quickly create conversations is to surf social media trends. It’s a good way to promote your brand. Schedule regular posts on Twitter, Facebook and other networks like Pinterest, Tumblr, Vine, etc., and be sure to use relevant and original hashtags to express your brand personality. It’s up to you to choose the tone you want to use: humor, seriousness, controversy … Everything is possible as long as you stay true to your brand values.
Here is an example illustrating how 99designs used the Fête de la Musique to animate its Facebook page.
2. Establish partnerships with companies that target the same types of customers
By building relationships with companies, organizations and / or media that resemble you, you will be able to communicate more quickly on your brand and share your marketing efforts to optimize your results. For example, if you sell sunglasses, it may be wise to contact a hotel chain renowned for its tropical destinations and offer them a visibility exchange.
You can also try to get in touch with public health organizations and offer them content on the importance of sunglasses against ultraviolet radiation. If you do not yet have a large enough customer base to interest this type of partner, offer them exclusive offers that they can pass on to their customers to gain their loyalty.
3. Cherish your most loyal consumers
Consumers aren’t just looking to buy, they want to feel like they’re part of something unique. By regularly buying products from your brand, your most loyal customers express an attachment and support for your brand. It’s your turn to provide them with the best possible level of service to support them in their decision. By creating a sense of exclusivity, these customers will feel honored to be affiliated with your brand.
To do this, you can for example offer a specific membership program. American Express, which offers green, gold or platinum cards with different specifications, is a perfect example for this kind of program.
Using strategies identical to those of large companies, you can create your own network with even more personalized solutions, making your customers more satisfied than ever and always eager. The happier a customer, the more likely he is to speak positively about your brand.
Source: American Express
4. Swear by sharing
Find a way for your customers to share their attachment to your brand. Give them something to win for free. Even the smallest company has something to offer a happy customer – be it a product or some form of public recognition. For example, you can regularly organize contests, the opportunity to bring your community together for a fun event where they can learn something about you and be rewarded with a prize for their commitment. This generates natural excitement, excitement, and motivates customers to return to your networks. And why not send them discount coupons? They will be able to use and share them.
To conclude, these four tips will help you boost your notoriety at a lower cost. Don’t hesitate to share yours!