How can you establish your company’s reputation, strengthen its credibility with your commercial and institutional partners or even attract the attention of new customers? Summer is the perfect time to rethink your brand image, develop your strategy and bring something new to it. Here are 7 tips that will help you boost your back-to-school activity…
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Refresh your brand
It is always difficult to understand the summer period for an entrepreneur. As activity is kept to a minimum, it may be time to start making changes that you have always postponed. If you have not already done so, you can create a new logo for your business to be easily recognizable and to evolve your visual identity to meet a demand that may have evolved. This will also allow you to use your logo on new media to reach new customers.
Call on novelty
Question your working methods by looking for a more efficient and faster way to achieve your goals. Is there a new tool that will allow me to do better in less time? Are there new supports that would allow me to better convey my brand image? It’s off the beaten track that you find what you need. Why not use Evernote to quickly manage your note taking by integrating photos or voice recordings; create an account on Hootsuite to animate and synchronize all your social networks; or install Slack to facilitate communication within your company … Stay up to date on new technologies and new Web services that will boost your productivity.
Take care of your community
“Ah! When I tell you about myself, I’m talking about you. How do you not feel it? Said Victor Hugo. Your internet users will not always make this shortcut. Vary your social media posts and don’t talk (only) about yourself. Share information that will inspire your community, make them want to know more. Ask her questions, ask her opinion, reveal stories or success stories from your customers, so that she feels involved and loved. Create unique and useful content for your community – through a blog (for example the blog of 99designs) or in a newsletter – to increase your attachment to your brand.
Be where your target is
Be on social media that can be useful for your business and also think about the ones your customers use. Study how your target behaves on the internet and what sites they frequent. This is where you should be. For a company that is immersed in a creative environment for example, it is essential to be present on social platforms centered on the visual like Instagram or Pinterest. This is the best way to show the success of its services.
Showcase yourself with your customers
A customer praising your service or product? Don’t be shy, spread the compliment all over the place: social networks, blogs, communication media, word of mouth… Make these customer testimonials easy to share. They represent an important mark of trust for consumers. You can also create a page on your site gathering positive testimonials that you have collected from your customers or include them in a relevant space. For example, you can create a button to allow satisfied customers to send a tweet from their profile.
Don’t forget loyalty
Your customers are precious, don’t underestimate them. They can leave and never come back … Keep in mind that retaining a customer is 5 to 10 times cheaper than acquiring a new one. Invite them to reuse your service using all the tools you have: offer them a sponsorship offer, loyalty points, one-off discounts. Customer loyalty must be an integral part of your strategy: a very satisfied customer talks to 3 people on average while a dissatisfied customer lets 12 others know.
A little daring
When preparing new content (article, video, infographic), don’t be afraid to get out of the ordinary. Without being extravagant, you can innovate in your messages by combining the useful with the pleasant in order to make your content as viral as possible. See the change as a real opportunity!
These tips should keep you busy for this summer and help you prepare for back to school with a new look, new offers and a marketing approach that uses the power of the community.