80% of visitors do not read your texts until the end. How do you get their attention as long as possible? Get inspired by porn rather than eroticism!

Prefer porn to eroticism! This introductory recommendation seems to make as much sense as the script for a film X. Normal, since this is actually the conclusion of this article. A conclusion deliberately placed at the forefront.

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Indeed, if you share a few genes with the vast majority of the public, you will probably lose interest in this text before the epilogue: 80% of Internet users do not read the content of a site until the end.

The modification of the structure of this paper therefore has only one goal: to flatter my ego and capture your attention.

Only 20% of Internet users read a text to the end

So, I can boast of having obtained a much higher reading rate … Higher than what? Well, let’s finally get to the heart of the matter! The SumoMe site – author of plug-ins analyzing the content of websites – recently examined the behavior of more than 65,000 visitors. Alarming fact: only 20% of them read the articles completely.

Worse, the average visitor only consults on average one quarter of your work before losing his textual desire.

For those less gifted in math, this means that 8 out of 10 people drop out early and go elsewhere if the prose is greener.

As you already read the end of the article, you can now go have your coffee, pick up the secretary, chat on Facebook or take a nap. I wouldn’t hold it against you, I promise!

55% of visitors spend less than 15 seconds on a site

I already hear colleagues protest that the subjects of the articles analyzed by SumoMe were perhaps as exciting as a speech on July 14 or that the style of the editor should be as exciting as an obese in string training at pole dance .

However, no rhetoric can conceal the implacable verdict of the statistics.

Especially when the latter fills up with other figures to blame the most optimistic of plumitifs: 55% of visitors spend less than 15 seconds on a site (according to a study by Time Magazine) and you only have 8 seconds – as I explained it in a previous article – to capture the attention of a visitor.

Any last word to lose all your editorial libido? Almost 80% of Internet users scan a text instead of reading it word for word.

Copywriter’s Viagra to counter the orgy of abandonment

You are still here ? A real irreducible of the syllable, bravo! Or maybe you are waiting to find out the real relationship between porn and writing?

Fortunately, there are solutions to this orgy of abandonment. Copywriter’s Viagra, so to speak. Let me share ten.

1. Fine-tune the title and the catchphrase. Put the work back on the keyboard as many times as necessary;
2. Work more on the title and the catchphrase, because I bet you can do better;
3. Repeat recommendations 1 and 2 until you feel cramps in your fingers;
4. Place all your important information at the beginning of the article, according to the principle of the inverted pyramid;
5. Think of the acronym INSECON when writing. INSECON for inform, seduce, convert;
6. Place your call to action as quickly as possible, if you want to collect information about your visitor (contact details or email) or encourage him to take action (subscribe, buy or click);
7. Insert images in the article, especially if it’s long (yes, size matters!), to keep the reader’s attention. On the other hand, do not feel obliged to put half-naked models. The most awake will have noticed that this text is as rich in visuals as the shelves of a bakery of DVD’s of naughty films;
8. Let your text breathe, using headings and bulleted lists;
9. Do not especially follow the example of this article to the structure completely schizophrenic.

What is Rocco Siffredi doing in this text?

In conclusion, prefer porn to eroticism. Reveal the maximum immediately, then take action without taboos.

To stir up the desire of Internet users for too long is as dangerous as inviting Rocco Siffredi to the inauguration of a boarding school for young girls: no one has the time or the desire to wait. Except you, who have heroically resisted so far.

As a reward, I give you my tenth (yes, if you followed correctly, you only counted nine) recommendation:

10. A touch of originality always allows you to stand out!

And sometimes to keep the readers until the end. Totally enjoyable, I assure you!