A few months ago, Facebook launched Facebook Shops and Instagram Shop, still in the testing phase in the United States. But it’s official, this new feature is now available across the world …

Instagram Shop is a new feature that allows you to discover the products of many designers and brands through the @shop account.

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This new e-commerce space is integrated into the application from a dedicated tab. At the same time, it offers personalized recommendations based on accounts already followed and companies that use Instagram Shop.

To be visible, all you need to do is systematically label the products in your content and create collections of products in your store on Instagram.

To further facilitate the shopping experience, the service includes Facebook Pay to securely make transactions and donations on Facebook, Messenger, WhatsApp and Instagram.