Like every week, we have prepared for you a top 10 of the best publications published on Facebook by brands. Which pages were able to engage their communities the most last week? The answer in this article !
As Valentine’s Week is one of the highlights of the year for a Community Manager, it’s always difficult to find performing content the following week to arouse the curiosity of a community.
A Community Manager must be constantly on the lookout for what’s happening in his sector, and more generally on what works best in terms of content on social networks. There are many criteria to take into account when creating content, so it is important to know which subjects and formats are most conducive to interaction.
Like every week, thanks to our Social Media monitoring platform, we offer you the list of branded content that has been the most interactive on Facebook. 10 contents were selected for their interactions (likes, comments, sharing) from a panel of more than 10,000 brands sharing in French.
THE 10 BEST POSTS OF THE PAST WEEK
Cyrillus is leading this week, by far! The brand organized a competition around the Harry Potter universe, with a trip to London and places for the Studio Tour. With more than 158k interactions including 105k comments, we can say that fans of the famous Hogwarts wizard were there!
McDonalds England showed everyone this week that it can make a Hollywood teaser. Indeed, the brand shares this video to announce the re-return of the famous CBO? to his fans and the least we can say is that the fans appreciated this cinematographic effort!
STRASBOURG IN ALSACE
Strasbourg in Alsace celebrated its 400,000 fans this week, a good opportunity to integrate our top 10! A publication that takes us on a journey and which shows on this visual what is best in Alsace: its architecture?
Clearly, French cities have given themselves the word this week! After Alsace and Strasbourg, we travel to Lyon, the “City of Lights” this time with a visual of the Cathedral of Saint John taken by a photographer. A breathtaking visual!
The famous brand of orange juice organized this week a competition with stuffed animals of the mascot Joko to win. An always effective way to involve your community!
RUGBY INSURANCE – GMF
In the competition category, I call GMF – Assurément Rugby. The brand organized a live for more than 3 hours to win seats at the England – England rugby match. What delight fans of the oval ball and the XV of England! ?
The favorite French spread enters our top 10 this week with the announcement of the arrival of one of its products in a fast food franchise. A new idea to taste for all food lovers! ?
Let’s stay on healthy and balanced eating with this post that encourages the community to comment and mention friends. A simple and effective technique to display a friend or start a debate in comments! ?
How to make a community react? By targeting a special category. And that, Mr. Tshirt understood very well for the launch of his new products. The t-shirt highlighted here is for bald people, which allows each fan to be able to mention a person around him who knows this hair problem and thread in needle this post has collected more than 15K comments.
Who has never been late? One day we all forgot to program our alarm clock and the CM of Cdiscount sympathizes. With this 10-second video, which could be likened to a GIF, the brand humorously illustrates that error is human and that delay is not inevitable. The time of publication is not trivial since the brand posted this video at 7:30 am and more than 7K comments were generated!
Thanks for reading. See you next week for a new collection of the best Facebook posts, sorted for you.