Like every week, we have prepared for you a top 10 of the best publications posted on Facebook by brands. Which brands have disoriented the Facebook algorithm? The answer in this article !
Last week was relatively calm in terms of marketing events with only Cat, Youth and Left-Handers Day! You can also find our marketing calendar for July, August and September 2018! Have the brands bet this week on visuals of touching kittens to move their community? We will surely have some answers in this top 10!
Like every week, thanks to our Social Media monitoring platform, we offer you the list of branded content that has been the most interactive on Facebook. 10 contents were selected for their interactions (likes, comments, shares) from a panel of more than 1,000 brands sharing in French.
THE 10 BEST POSTS OF THE PAST WEEK
CDISCOUNT
We open the ball with a classic from the Cdiscount page, namely a contest where we had to find the correct combination of the safe in the comments and pocket a nice voucher worth € 500. Almost 30,000 people tried their luck. ?
AUVERGNE TOURISME
No, you are not on a paradise island, you are in Auvergne with this sumptuous album of waterfalls. These sublime decorations allow the Auvergne Tourisme page to climb to the second step of our podium with more than 23,000 reactions! ?
SAVOIE MONT BLANC
The flagship event not to be missed in Savoy was without a doubt the Fête du Lac in Annecy with this breathtaking pyrotechnic show. We imagine that the lucky ones who were there had to feast. ?
MCDONALD’S
McDonald’s likes to please its fans. 52 boxes from the Coca-Cola Glass collection were put into play by the CM of the page. It was enough to mention in comment a person who adores these glasses and who makes them the collection. Result: nearly 21,000 people played the game by identifying a friend!
MAURICE TOURISM
After Auvergne and Savoie, we are going to Mauritius with this photo album of the Pamplemousses Garden. We just want to book our plane ticket to go there immediately! ??
YVES ROCHER
To celebrate the milestone of 1,200,000 fans on its Facebook page, Yves Rocher’s CM was in a good mood by playing 10 gift cards worth € 100. Enough to mark the occasion and to please fans of the brand.
LOUVRE MUSEUM
Last week, the Louvre Museum blew out its 225th candle. ?? A very special anniversary for one of the most famous museums in the world and which was well worth this short video promoting all of his famous works.
TOYOTA
Toyota maintains its presence for the 3rd week in a row. After celebrating its rally drivers during the stage in Finland last week, the automaker presents the new Toyota Auris from the Drift range.
SAVOIE MONT BLANC
After the festivities of the Annecy pyrotechnic show, the Savoie Mont Blanc page takes us to a much quieter place. More precisely at the Saint-Guérin dam where the scenery is total! ⛰
LDLC
We finish this top 10 with the LDLC page which celebrated its 100,000 followers on Instagram. Like its counterpart Yves Rocher, the page involved € 1,000 vouchers to be won by its fans! Guaranteed success which allows it to enter our ranking in extremis!
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Thanks for reading. See you next week for a new collection of the best Facebook posts, sorted for you.