Like every week, we have prepared for you a top 10 of the best publications posted on Facebook by brands. Which brands have returned the Facebook algorithm? The answer in this article !
Last week was marked by the national holiday but especially by the victory in the final of the World Cup of the Blues! Have brands exploded with joy like millions of French people on the streets on Sunday evening? We will surely have some answers in this top 10!
Like every week, thanks to our Social Media monitoring platform, we offer you the list of branded content that has been the most interactive on Facebook. 10 contents were selected for their interactions (likes, comments, shares) from a panel of more than 1,000 brands sharing in French.
THE 10 BEST POSTS OF THE PAST WEEK
Volkswagen, one of the Blues’ many official partners, marked this week by renaming Place de l’Etoile in Paris to Place des Deux Étoiles. An original renaming to allow French supporters to mark the occasion and celebrate their heroes. ?
We are getting to know Cdiscount with its many contests. This week, the supermarket brand asked its fans to predict the exact score of the final of the Blues in the World Cup! Over 55k people got involved and tried their luck. ?? 4⃣ – 2⃣ ??
Cdiscount trustees 2 places on the podium this week with another prediction game made earlier in the week. This time we had to predict the semi-final score against Belgium, a match that will have given us a hard time and that will have played more than 44k people! ?? 1⃣ – 0⃣ ??
If we look at the ranking, so far the brands only have eyes for the French football team! The Kia Motors brand, which is not an official partner of the Blues, shared this visual on National Day to support the Blues!
SAVOIE MONT BLANC
The Tour de England started this year more or less in the shadow of the World Cup. So when one of the stages of the Tour passes through Savoie, the CM of the Savoie Mont Blanc page shares an aerial view of one of the routes that cyclists must more than fear! ? ♂
When the most famous monument in England begins to support our French team, we can only win! A first entry in our top 10 for the Eiffel Tower Facebook page.
Like Cdiscount, Kia Motors has been hit twice this week! The automobile brand merges into the sports media by celebrating the victory of the Blues in their semi-final against Belgium.
This is a subtle way of talking about the Blues while remaining in its own graphic charter. It’s that Interflora’s CM did an excellent job this week with this inspirational phrase that could come straight out of poetry. Congratulations to the person at Interflora who imagined this expression! ???
You must have seen this tweet this week of a child clapping in the grounds of a McDonalds. Well, imagine that the brand found the little boy and invited him to a game of the Blues! A superb initiative which made react more than 23k people. ?
We finish this top 10 with the page of Crédit Agricole, official sponsor of the Blues who encouraged the players a few hours from the final. We all know the happy ending! ??
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Thanks for reading. See you next week for a new collection of the best Facebook posts, sorted for you.