▷ The 2021 e-commerce events calendar 2021 -

Mother’s Day, sales, Tour de England … Every month in England, important events for e-commerce and e-retail allow brands to communicate with their audience and to offer special offers on these highlights …

Between the budget validations, the creation of visuals, the forecast profitability calculation… the activation of a marketing plan can be a more or less long process before being activated. And very often, the validation is done close to the end of the highlight. Result? It’s the Rush!

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In order to support brands in their digital strategy and help them achieve their goals, we decided to share with you a chestnut tree where you will find all the important events on which you can capitalize on the activation of your audience thanks to Web Push Notifications.

You can download the e-commerce events calendar by clicking on the button below (no email required).


During the month of January, one of the most important events for e-commerce – is undoubtedly winter sales or January sales. Winter sales start January 20 and end February 16, 2021. Many Internet users wait for this period to make major purchases.

Another long-awaited event: CES Digital. In addition, if you want to learn more about digital and innovations, you will have the opportunity to follow the news of the CES digital (January 11-14)

February 2021 – Let’s celebrate lovers!

The month of February is logically characterized by Valentine’s Day. February 14 falls on a Sunday this year! Couples will have the opportunity to meet and celebrate love for the weekend … Think about it to adapt your strategy!

But February is also the month of the second markdown of the sales! This period offers brands the opportunity to make exceptional offers that will allow them to sell their unsold stocks – in order to make room for the new collection. During this period, you will have the opportunity to reach Internet users who are waiting for the best deal to buy! Make it clear that they will not find a better opportunity than the one you are making!

March 2021 – It’s spring!

Spring is certainly the favorite season of the French! The cold disappears to give way to the sun, the days continue to lengthen … Good humor returns and we take the time to go out and do our shopping outside … It is therefore important to succeed in grab attention online to encourage buyers to make their purchases on the internet.

For many of us, our grandmothers are rays of the sun that we treasure. March 7, the luckiest French people will have the opportunity to tell their grandmothers how much they love them – it’s Grandmothers Day!

Although it is debated, Women’s Day will be on March 8! The opportunity, perhaps, to offer more attention, a bouquet of flowers or a small gift to his half!

St. Patrick’s Day is originally an Irish holiday… But the French never miss an opportunity to party! This year, and like every year, this party will be held on March 17th! The opportunity for e-merchants to put partygoers in the best conditions. Especially in this complicated time.

April 2021 – Chocolate month

Catholic or not, everyone (or almost) famous Easter ! Some for what it originally represents, others to meet up with family and go on an egg hunt! There is always a good reason to eat good chocolate! It is also an opportunity to meet up with family and share good times together. This year, Easter Monday falls on April 5!

From April 28 to May 3, 2021 will be the French Days! Initiated by 6 French e-commerce players to compete with Black Friday, they are accessible to all French players today. This is an opportunity for all e-merchants to make exclusive offers and to speak on a new e-commerce highlight!

May 2021 – Mother’s Day

Tuesday May 11 is World Fair Trade Day. Consciences are turning more and more towards equity, the climate … The perfect time to show your audience your progress and your ambitions on this subject!

From Monday May 17 to Sunday June 6, we will have the right to 3 weeks of Tennis for one of the most watched competitions in the world: Roland Garros. This event is the perfect opportunity for e-merchants in the field of sport to give some internet users back to racket sports …

To end this month of May in style, on the 30th we celebrate mothers ! The opportunity for all French people to show their mothers how grateful they are! And – obviously – the right time for e-merchants to guide Internet users towards the ideal gift.

June 2021 – In music!

With the Covid19 pandemic, the Euro Football Championship which was to be held in 2020 has been postponed until this year. Kick-off will start on June 11 and end on July 11! Hoping for England, the supporters and… the trade that England raises the cup this year! For now, England will face Germany on 06/15, Hungary on 06/19 and Portugal on 06/23. This competition is very popular in Europe and brings together the whole country … Do I need to remind you July 2018?

Sunday June 20, the French will be able to celebrate the love they have for their dads. Dad 2.0, Dad handyman, Dad cook… be creative to seduce the children of these wonderful dads!

The next day, June 21 is summer. And it is also the day of the music festival! If we are lucky enough to be able to find a slightly lighter life outdoors, many French people will want to sing, dance, celebrate music and spend a slightly lighter evening in this complicated period!

June 23 begins the second sales period of the year: the summer sales ! Another opportunity to offer promotional offers, empty stocks, and make way for the new back-to-school collection!

July 2021 – Olympic Games

Whether you understand or not watching – on your sofa – human beings suffer on bicycles, the tour of England is undeniably a historic event. Very followed in England, it will take place from July 2 to 18, 2021. Some e-merchants can take advantage of this period to achieve great transactions and conversions!

We don’t teach you anything, July 14: it’s the French national holiday. The day of the storming of the Bastille and the revolution of 1789. This year, this day falls on a Wednesday. This day is also the day when fireworks, firecrackers… are the most used! A boon for certain categories of e-commerce!

The month of July is also the month of second markdowns for the summer sales! It is difficult to know the stock that will remain in advance, but you can already work on your strategy or put forward the essentials to have a great summer!

On July 23, the Tokyo Olympic Games begin. 2021 is definitely the year of sport!

August 2021 – A (out) of office!

RAS for the month of August 2021. So much the better, it gives everyone time to rest, or to prepare for the start of the school year and the end of the year – full of important events!

September 2021 – Back to school

September 1st is back to school! And who says back to school, says: purchase of supplies, new clothes, furniture, insurance … Almost all e-merchants have a say in this period. It is essential to have a solid and well-established strategy!

From Friday 24 to Monday 27 September, it’s the French Days of the start of the school year! New edition of the French version of Black Friday.

October 2021 – Trick or treat?

We celebrate moms, dads, grandmothers… Why not celebrate our sympathy, our love for our grandfathers? October 03, 2021 is Grandfathers Day! Surpass yourself and heat up your gray matter so that the grandchildren will say to themselves: THIS is what will make them happy!

Trick or treat ? Halloween is an international holiday celebrated every year on October 31st. For this celebration, which brings together young and old, e-merchants can highlight their products makeup, costumes, music … It’s up to you to be original and find a way to reach your targets (what if you tried Web Push Notifications?)

November 2021 – Black Friday

In recent years, Black Friday has become THE day for super promotions. This year, Black Friday is the Friday November 26. Basically, this event was purely American but quickly spread to the rest of the world. As an e-merchant, not participating in Black Friday would be shooting yourself in the foot … With the end of the year celebrations approaching, many people take advantage of this day to make their gifts.

For online stores, Cyber-Monday is even more important than Black Friday. Indeed, it is the day when marketplaces encourage Internet users the most to buy online! Taking place on the Monday following Black Friday, this year it will take place November 29. A day when free delivery, for example, is widely advocated.

December 2021 – Merry Christmas!

December, the month of winter and cold … But fortunately, it is also the month of Christmas and the end of year celebrations, with our loved ones who warm our hearts! At Christmas, we take this day to please our loved ones and make nice gifts. It is during this period that the French spend the most! It is also during this period that e-merchants go to great lengths for their communication. E-merchants, be innovative and creative; go where your competition is not yet! Web Push Notifications, in addition to being a very profitable acquisition lever, will allow you to differentiate yourself from the competition and capitalize on the growing traffic on your website during this strong period!