Let me guess … Are you working tirelessly on your articles and doing everything you can to make your visitors love them? Are you looking for links morning, noon and evening as if your life depended on it? And yet, despite all your efforts, your traffic curve seems stuck at ground level? How about your keywords?
So yes, having good keywords is not enough to finish first in Google (although …). But what is certain is that without a real search for keywords, you will compete directly with giants in your field. In addition, you will deprive yourself of a large part of your audience! Well, come on, don’t be sad, I have prepared a list of tools that should meet all of your expectations! And in addition, I only kept those that are truly adapted to the French market!
Google Keyword Planner, a perfect tool to get started
I start with the most accessible and best known, of course I am talking about the keyword generator provided by Google for its Adwords customers. To access it, simply create a free Adwords account at this address: https://adwords.google.fr/KeywordPlanner
The first thing to do, once connected, is to adjust the parameters of your search. Is your company aimed at the whole of England? Are you only looking for your prospects in a very specific area? In any case, be as specific as possible about your targeting. The returned keywords as well as the associated volumes will be clearly more efficient and realistic! Imagine that you wanted to sell garden pools. You can imagine that the research will not be quite the same in Brest and on the French Riviera 🙂
Also remember to select all the languages you want!
2) Personalize your search results
Other settings are available in this part, with in particular the possibility of filtering keywords on specific volumes. This can allow for example to favor long tail keywords or those with high volume for a landing page.
3) Use the right research methods
Google offers 2 search methods and you will see that they are perfectly complementary.
The first is probably the most used. It allows you to enter a keyword idea and Google is responsible for providing you with all the keywords it deems relevant to your idea. In theory, this is exactly what we are looking for. But in practice, we will see that it is not so wonderful … Why? First, the results returned are often too close to the basic keyword. But ultimately, it is not very serious. What’s more is that all your competitors will find the same keywords as you … And you will all find yourself competing! I recommend that you use this method to make a first pass and find keywords that suit you. Then type them in the Google search engine and note the first results returned.
It’s time to move on to the second search method offered by Google: searching for keywords from a URL. Highlight the sites you just noted and enter them one by one in the “Your landing page” field. Interest? Quite simply that this time, Google will offer you keywords that will have a direct relationship with the pages of your competitors. And these ideas will not be limited to a basic keyword, but to Google’s understanding of your competitors’ pages. I assure you that in this way, the suggestions offered will be much broader and you will more easily find keywords not used by your competitors!
Make the most of your Google searches
Are you looking for keywords? What if you kindly asked Google? It may sound silly, but I have often found interesting keyword ideas right in Google search!
Google suggestions unknown to your competitors
You’re all used to having keywords in Google when you type words into the search bar. These suggestions are most often long tail keywords that potentially convert better than overly generic keywords. They are therefore to be used without moderation! Besides, I’m going to give you a tip to bring out often untapped suggestions.
Have you ever used the operator “_” for your Google searches? No ? Let’s do a test together. Type the following search “swimming pool marseille”, you should have suggestions like this:
Now add a “_” between the two words …
Yes, Google no longer offers suggestions with additional keywords at the end of your expression, but this time, it makes suggestions by adding variations in the middle of your search query. Convenient !
Related searches offered by Google
I don’t know if you noticed it, but when you do a search in Google, at the very bottom of the page, you have an “Associated searches” frame where it offers additional keywords in the desired theme. Practical and little known, but still an untapped source to enrich your list!
Easily export suggestions from Google with UberSuggest
Very good, free addition to the first 2 points, Ubersuggest allows you to quickly extract all the keywords normally suggested by Google. By typing our example “Marseilles swimming pool”, you will obtain nearly 200 keywords which all have as their base the original keyword. Useful for obtaining additional keywords which are not present in Google Keyword Planner (don’t forget to select the right country before doing your research!).
Too bad it does not offer variations between each word as with the operator “_”. But it’s free, we’re not going to complain!
SEO Cockpit, the best companion for niche sites
This time I’m taking out heavy artillery. SEO Cockipt is certainly paying, but it is really worth it. Not only does it make it possible to obtain keywords by combining different sources, but in addition, it performs analytical work on each of the proposed keywords, saving you a lot of time. In the blink of an eye, you will know if you have a chance to place yourself on the keywords you are targeting!
The icing on the cake is that a set of filters allows you to refine your search intelligently. You can, for example, only search for keywords with a search volume> 2000, a low level of competition and a high CPC cost. And all this in a few clicks! The time savings are simply monstrous!
Yooda Insight, the made in England as we like it!
What if I told you that I saved the best for last? Yooda Insight is simply the biggest database of keywords for the French market. And you will see that it is not just a simple database since this tool offers features that it is the only one to offer with this level of precision.
Let’s take a look at the 3 types of research proposed:
A complete analysis of your competitors
The first possibility is probably my favorite: the analysis of your competitors. By entering the address of one of your competitors, you can find out all the keywords on which it is positioned on the first page!
You will also have the right to global statistics on this competitor: number of keywords positioned, number of pages positioned, estimate of SEO traffic, number of competitors. Finally, you can even see the evolution of the site in Google in recent years. Little tip, you can click on each of this information for more details.
Add to that filters of all kinds and you can quickly target the keywords you need. Suffice to say that since I used this tool to optimize pages, my results have greatly improved!
Search for semantically related keywords
The second part is the most classic: you enter a keyword and Yooda Insight provides you with a list of keywords that belongs to the same theme. The results are very good and even much better (from my point of view) than those given by Google Keyword Planner.
Another interesting element, you immediately have a global vision of the theme since the tool gives you global statistics with the number of keywords found in the theme, the search volume for all of these keywords as well than the average CPC. Very practical for quickly gauging a theme as a whole. Followers of the semantic cocoon concept will love it!
Quickly find the sites positioned in a theme
Finally, the third part proposes to search not for keywords, but for sites within a theme. If you type for example “webmarketing”, you will get a list of more than 200 sites which have at least 1 keyword positioned in the thematic webmarketing (I let you guess who is first 😉). Interesting to find and target sites in a theme without taking the lead!
This tool is of course paid, but its cost is modest compared to all that it can bring you. In addition, by creating a free account, you will already have access to a lot of very interesting information!
The final word
If some people still doubt the usefulness of optimizing their pages with the right keywords, I invite them to try the tools and tips I told you about. You should quickly see results. Even though the gains are very variable, I have always seen an improvement in traffic from Google on the articles I have optimized, and there are few that cannot be improved. The time / gain ratio is excellent!
If you want one last tip to boost your traffic quickly, take all of your articles that are already positioned on the first page. List the top 10 competitors in Google on the main keyword of your article and analyze the keywords used by them (use Yooda Insight SEO Benchmark). Add whatever you think is relevant to your article. It takes a bit of analysis, but it’s guaranteed to quickly improve the visibility of your best articles without having to search for any link!