Advice on choosing the right greeting card for your business abounds on the Internet. While many of them are sometimes very relevant, others have untruths that may well mislead you.
Paper Greeting Card, the best choice
The paper greeting card would be the best medium to show real attention to its customers on New Years Eve.
We are regularly told here or there that the printed greeting card would be the proof of a more attentive approach towards its recipient. This is partially true: the care we take in choosing the design, paper or printing process can enhance the card as an object.
But it’s not the paper card that really makes the difference. It’s the personalized message written by hand, a sign of special attention to the recipients of New Year’s greetings.
So, in addition to a professional electronic greeting card, you could very well opt for a handwritten word, on a pretty cardboard of 210 gr color, with a matching envelope and a beautiful postage stamp.
With a message of wishes marked by sincerity and humanity written with your best writing, and for a budget 4 times lower than a paper card with hot foil, selective varnish and other “popup” effect, you will really touch your customers!
Sending the vows just before or after the 1st
The best time would be right before or a little after New Years Day.
The best date to send your wishes would be around the first day of the new year, while avoiding it so as not to find yourself drowned in the pile of cards sent for the occasion.
Indeed, we will be careful not to send it too early, during the month of December.
However, you could decide to take advantage of Christmas to also wish a happy holiday season.
However, you are actually free to send them throughout the month of January.
No one will hold you accountable for a card shipment in mid-January.
And a shipment in the last days of January is nothing negative. It just proves that you haven’t forgotten your customers for the New Year.
The virtual greeting card is ephemeral
A virtual card will not survive opening the email that contains it.
One of the undeniable advantages of a paper greeting card when it is original and successful, is that it can sit on the desks of recipients for a few days. Certainly !
But for how long ? For what visibility?
And the virtual card is worse, you say! Does it “pschiiiit” in a few minutes after being viewed in your customers’ mailboxes?
Well not at all. Have the reflex Social media, systematically post your electronic greeting card on LinkedIn, Facebook … And your ecard will survive much longer than a paper card.
Even better, if it is truly original, it could well create a “buzz” and go beyond the borders of your network of contacts. Your business could then gain visibility, even notoriety.
The electronic card is more ecological
Digital cards would be greener than paper greeting cards
It is out of ignorance or out of commercial interest that many publishers of virtual greeting cards often argue that digital cards are more environmentally friendly than paper cards.
This is simply not true, and we will also see a little further that the reverse is not necessarily true.
The ecard produces CO2
An ecard requires a large amount of electricity consumed throughout its life cycle, from the creation of the card, to its display on the recipient’s computer. All the actions thus induced produce a large amount of greenhouse gases and impact the environment.
There are plenty of solutions to offset and compensate for this production of CO2. There are for example reforestation programs through which it is very easy to plant trees all over the world. As for the production of electricity, it is now possible to buy green certificates which allow the equivalent of the electricity consumption induced by a website to be reinjected into the network, from renewable energy sources.
These two types of action thus make it possible to circulate ecological virtual cards.
Not always “green” paper cards
As for Paper cards and the printing companies that reproduce them, many claim that the standards required by the Imprim’vert Label are respected, particularly in terms of recycling the materials used and water consumption. And we can say that the industry has made great efforts in this area in recent years.
But there is still a lot to do, few print shops using vegetable inks for example, or compensating for the gray energies induced by their activity.
As for certified papers from sustainably managed forests, recent journalistic surveys have shown that it is possible to qualify as PEFC forest areas areas that have nothing to do with forests (Source: www.francetvinfo.fr /france/video-cash-investigation-des-labels-en-bois_2012290.html)
Just for the new year
The greeting card is (only) for the new year.
With customers with whom we have forged strong ties over the years, why wait until the New Year to show sympathy outside of any commercial process? Ah yes, it’s true, it takes a little time.
But to show your appreciation from time to time for their presence, sometimes unwavering, from year to year, is also to show a little more humanity. It’s a real extension of the spirit of New Year’s greetings.
So the greeting card is also for all the moments when you have a positive thought for one or more customers, without any commercial connotation. Why not pass it on!
No good or bad choice
Greeting card Paper, virtual greeting card, they both have their advantages and disadvantages, of course. Make your choice according to your business structure, and the criteria to which you attach the most importance (customer relationship, personalization, sending and receiving method, costs).
Above all, demonstrate sincerity, prefer it multichannel mode (postal and virtual sending) when you can, and above all humanize your new year greetings.
The author: Arnaud Bouvard
Specialist in visual communication, creator of wishes since 2004, and editor of the collection of business ecards OUAW.net
Article written in collaboration with Ouaw.