Instagram is one of the fastest growing social networks, with more than 700 million accounts, of which 500 million are active every day. It is particularly attractive for brands: 80% of accounts follow at least one company on Instagram…
Some brands have taken advantage of this opportunity to build strong ties with their consumers. In particular, they were able to do so through influencers, personalities known for their talent as content creators, who gather thousands of subscribers around them.
We deliver to you the top 50 brands most popular with influencers in England on Instagram, based on the number of influencers who mentioned the brand in the year.
The big names in fashion and luxury take the lead, along with Zara, H&M, Chanel and Dior. However, some brands born in the age of social media have taken full advantage of the features of Instagram to slip into the top of the ranking, such as Daniel Wellington, Fitvia or Natural Mojo.
|Brand name||Activity area||Number of influencers activated during the year|
|H & M||Fashion||3,026|
|Dolce & Gabbana||Luxury||1,320|
|Natural Mojo Fr||Food||1,098|
|Hello Body Fr||Beauty||1,036|
|Pull And Bear||Fashion||985|
|Thank you Handy||Beauty||956|
|Urban Decay Cosmetics||Beauty||931|
About the Author
Camille is a marketing specialist at Lefty, an influencer marketing solution equipped with a unique profiling and matching algorithm to allow brands to collaborate with the most relevant influencers.