It’s a fact. Digital, a source of many economic and social issues, is no longer an option for businesses today. However, although necessary, this digital integration must be carried out in stages in order to be assimilated by all the players. It is this integration process that we commonly call digital transformation. What exactly does this development entail and how can it be successfully carried out within your company?
A human transformation
Yes, when we talk about digital transformation, we often wrongly think that the latter refers to the establishment ofdigital tools. These tools are only one medium and not an end. To be relevant, they must be understood and mastered by employees. So before any approach, it is necessary to integrate the fact that digital transformation concerns above all the human factor of the company. Otherwise, we will not speak of digital transformation, but of surface digitization. This is typically the case, for example, when a company decides to digitize all of its documents without having any impact on its organization.
An in-depth transformation
As we mentioned earlier, digital transformation requires human investment. Everything but a fashion, this change has an impact not only on human resources, but also on‘organization of the company and its mode of operation and its managerial practices. To be considered an asset and fully play its role, digital must be integrated into each element of the organization, from the simplest to the most complex.
Evolution that could be described as sociological, digital transformation is having an impact,all trades not just IT or marketing. Finance, human resources, commercial … all the functions of the company must be concerned and involved so that the organization can successfully complete its journey towards true digitalization.
Digital transformation, a revolution?
Because it involves a changes in working methods, impacts thinking patterns as well as practices, some analysts do not hesitate to qualify the digital transformation as industrial Revolution.
Historically, it all started in the 1990s with the launch of the Internet. Some companies then took advantage of this opportunity to create their websites. These organizations, fully involved, did not just display a showcase site, but over time have carried out a real digitalization of their processes.
Websites, for example, have undergone several changes. Initially considered a simple communication channel without any interaction with their targets, they have evolved over the course of their appropriation by companies and customers into real distribution channels.
In parallel with this development, some companies have also embarked on a real process of digitizing internal processes. Take for example, support functions such as finance. The establishment of a software then later from an integrated software package, in general, was the first step in building transformation. This evolution was not always well understood by employees. Indeed, the new tools, then essentially mastered by a small proportion of employees may have been the source of some reluctance to change.
A recent revolution
The real revolution really started a while ago when the giants we all know today hit the market. Apple, Microsoft, LinkedIn… these actors, then in the state of start-ups, were able to reach companies by bringing added value. From that moment, digital had reached a milestone, it was become strategic for organizations.
Ubiserisation, development of freemium models… the market is completely disintermediated today and involves an in-depth reflection on the management of change. A rapid and definitive revolution, digital transformation requires companies that have not made this change to reinvent themselves, otherwise they will be overtaken and excluded from their own markets.