There are many signals that individual entrepreneurship is growing around the world. Whether by choice or by obligation, more and more people are trying the adventure with more or less success …

2006-2016: 10 years of digital generation

On the occasion of our 10 years, find our video on digital developments over the last 10 years.

But is this really the solution?
Is this not a way to enslave the elites by making people more vulnerable?
Or rather, great opportunities for most of us?
The answers are not that simple.

The situation today

I see several phenomena explaining this increase in the number of “small” entrepreneurs:

  • A need to be more free of his actions;
  • Increasingly, the promotion of incredible entrepreneurial successes in the media;
  • The difficulty for many to find their place in the world of work and therefore the “obligation” to launch their company to create their own job;
  • Some companies that do not hesitate to limit the risks by taking freelance contracts rather than traditional employees.

The cumulation of these phenomena gives figures in perpetual increase, whether in number of business creation as in percentage of self-employed compared to employees.

Good or bad news ?

It depends on several factors. The person who has become independent must succeed in their project and we know that the figures for the destruction of businesses are also increasing.

For some, it will be a bitter failure. This is partly due to the fact that many of these neo-entrepreneurs are not made for this, and / or do not get started in too difficult markets.

For others, it will be a revelation and a great success. It would be interesting to have precise figures on the percentage of success.

My opinion on the subject

I remain optimistic because I think it is a good thing, even if it fails, that as many people as possible can try the entrepreneurial adventure.

On the other hand, I remain convinced that a radical change in the way our society sees work is mandatory, otherwise millions of people will be left behind.

I no longer believe in full employment, should we exclude all those who will no longer be able to integrate? It would be a disaster.

The work is more and more optimized, in all areas. It therefore requires less and less manpower. However, we are always more numerous, a major problem is facing us.

Who will have the courage to really question our exclusively work-oriented society model?

And in 10 years?

In 10 years, we will probably have more entrepreneurs than today. The work will surely be more flexible, for better and for worse.

The results of the tests on the famous “basic income” as in Finland will be known.

So we will know if this can become the change of society I mentioned above.

The big question will be this: how to better share the work and what results from it?

If more and more people become self-employed, a lot will have to change, and stop for example asking everyone for a permanent contract to rent an apartment.

In 10 years, where will we be?

Let’s take an example to try to answer this question: UBER.

This Californian company revolutionized the world of taxi by bringing a simpler and more efficient concept (with its advantages and disadvantages). It has created tens of thousands of small freelance jobs.

They are announcing the launch of an autonomous car recently. How many of these types of vehicles will be in circulation in 10 years? Probably several thousand.

We will therefore have to adapt to this automation and robotization of our societies.
Governments will have great cold sweats to come to legislate on all these subjects, with always this difficult choice to make: try to stop / slow innovation or let the market do it.

See you in 10 years and happy birthday to CWT Advertising & co’m!