We know it: the writers are not maths. In fact, it may well be a prejudice that lasts as long as non-recyclable waste. Because yes, when you write, and especially for the web, you also need to know how to count. It should not be forgotten that computer algorithms are mainly made of numbers…
Combining the taste for words and the taste for numbers is an art. But you can count on me to initiate you. You just need to list up to three and you can get started.
Count your words
Text is made up of sentences that contain words. It seems that search engines consider that the more words you have, the more likely your content will be of interest. However, it should not be forgotten that those who read novels in their entirety on a computer or smartphone screen are still quite rare.
The difficulty is therefore to find the right balance between well-supplied information and indigestible text. Plugins like Yoast Seo consider that it takes a minimum of 300 words for an article to be likely to be referenced by Google. Personally, I would rather double the bet. It is not so much that I am a gamer, it is above all that it is really necessary to be very succinct to present an idea in a relevant way in only three hundred words.
It is of course possible to go further, but it should not be exaggerated if you do not want to lose your readers along the way. Remember that the attention time a user spends on a page is really minimal.
Besides, in these famous words, do not forget to include keywords, or key phrases, these little terms that people unknown to you could type in the bar of a search engine and who their will allow you to access your site. We are talking about web copywriting: these are the keywords that will redirect readers to your site. Here, the equation is more about density: it is not particularly recommended to use these terms in ALL sentences on your page. On the other hand, they must be present a little more than once, and in a harmonious way (you write for human beings, even if it is computer robots that lead them to your home). The ideal proportion would be between 5 and 7%. Beyond that, Google penalizes you and sends you back to play the sandbox!
Respect for hierarchy
Let those who want to read a large block of text on their screen without any paragraph or separate parts raise their hands! Again, no need to know how to count very far to realize that the volunteers are not numerous. Indeed, on a web page, appearance is crucial. I’m not talking about design, blocks or all these very important little details … Because they have nothing to do with writing.
People will first look at your article before reading it. It’s a bit like cooking: your dish may be very good, if it is not appetizing, there will be few amateurs to eat it. So, after adding up to count the words, it’s time to move on to division. Separate your article into several parts, cut them into paragraphs … And what will remain, it will be an airy text and clearly more engaging.
The clever little applications of search engines will also be grateful to you: if you give them some relevant titles and sub-titles, they will have an easier time referencing you.
It also seems that readers like lists, so let’s recap:
- We count his words;
- We divide them (to rule better);
- Read on to find out!
Content writing opens to the outside
When writing for the web, it’s not just for the fun of putting your thoughts on the screen. No, the expected result for this operation is an increase in traffic, or even in the conversion rate. All this of course goes through a good natural referencing.
And another point that search engines appreciate about web copywriters is when they prove they are part of a whole. Put some of your own, sure, but put some of the others too. Include links to other pages in your texts. They can be part of your site (and you would be wrong to deprive yourself of putting them forward), but they can also exist elsewhere. Google must believe (and so do your readers) that your goal is not just to talk about you, but also to provide interesting information. If your content contains links to recognized sites, it benefits from their guarantee … even if they do not know you.
Finally, and there, this is an act only intended for Internet users, take an interest in them by ending your texts with a call to action … even to interaction. Ask them questions, ask their opinion. Don’t just stay focused on yourself.
Besides, what do you think?