We asked our team of artistic directors at Getty Images to explain the secret of a big picture and how their favorite picture stands out. From the creativity of the photographer and her unique interpretation of a concept, at the forefront of luck during shooting where everything goes smoothly, the best images are those that combine creativity, passion and originality …
The timing must be perfect for each subject
“This is my favorite photo in the collection because it’s exactly what I imagined in my head, maybe even better. You have to do things several times before you master them. The timing must be perfect for each subject. And since you’ve been there for a long time, you also need to have a diving degree. The icing on the cake is that this image was taken with a Hasselblad, which is rare. ”
AMY LEHFELDT, SENIOR ARTISTIC DIRECTOR – NEW YORK
It is a universal need that we all share as humans to imprint our own emotions in the world around us.
“Préférées Favorite photos are inherently personal. It is a universal need that we all share as human beings to express our own emotions in the world around us, and in particular animals. With this image, a lack of visual context (and a lack of color) serves to amplify the anthropomorphism perceived as knowledge or emotion.
This wonderful photo, by Tim Flach, was taken a few years ago now, but it keeps amazing me every time I look at it. Technically, it is sublime … I find it difficult to express all that I feel when I observe it. It’s hard to beat it. ”
ANDY SAUNDERS, VICE-PRESIDENT CREATIVE CONTENT – LONDON
When you can take your time and make sure all of these things are there.
“To create a snapshot like this, there are many steps: drawing the storyboard, finding the accessories, mounting it, shooting, then taking care of the details in post-production. It took a whole day to create this image. When you can take your time and make sure that all of these are in place, it’s very exciting to see that the end result is solid and conveys a wide range of concepts. ”
BILL BON, SENIOR ARTISTIC DIRECTOR – NEW YORK
Chemistry is crucial and often makes the difference between good and excellent shooting.
“The casting can make or break a shot. It is more important than the look and style of the model. Chemistry is crucial and often makes the difference between good and excellent shooting. This shot is an example of a truly shared collaboration and vision. Each skill shapes the shoot and enhances the creative experience.
It’s a clever mix of the photographer’s (Nick Ballon )’s ability to be both subtle and quite evocative, with a touch of humor that takes the viewer closer to the struggles, throws and lycra. ”
GEMMA FLETCHER, SENIOR ARTISTIC DIRECTOR – LONDON
The perfect combination of light, styling and casting.
“I recently witnessed the shooting of this image with photographer Nick Dolding, and it was one of those great moments when the combination of light, styling and casting went smoothly. It was great working with these two women – and even better when we paired them up. ”
GUY MERRILL, SENIOR ARTISTIC DIRECTOR – LONDON
It was persistence and luck that made it work.
“This image is my favorite because it is an excellent example of extreme planning and a dose of luck, in addition to being strikingly beautiful! The girl is a professional athlete in all disciplines and a champion in her native country, Denmark. This meant that she was able to express the determination and motivation of an athlete, which a typical model could not have achieved.
The smoke had its own spirit, not to mention the wind … So it was persistence and luck that allowed him to work so well on this plane: brilliantly capture his speed in an explosion of color. We had to fill a whole stadium to get this authentic photo. But, for me, it’s the empty seats behind that show the commitment and self-determination you need to achieve your goals. ”
LAUREN CATTEN, ARTISTIC DIRECTOR – LONDON
Moments that seem at the same time authentic, strange and seductive.
“Julia Fullerton Batten has this almost unrivaled ability to create moments that seem at the same time authentic, strange and attractive. I explain it partly thanks to her sensitivity and the amazing relationship she develops with her models, but also to the attention we took to preparing the composition and the light. This is one of my favorite images from a shot that we were looking for to represent friendship and connection. It always seems nostalgic almost melancholy, but it seems resolutely contemporary. ”
PAUL FOSTER, SENIOR CREATIVE CONTENT DIRECTOR – LONDON
483809139, Thomas Barwick / Creative RF | BF1419-001, Tim Flach / Creative RF | 108007040, Jeffrey Coolidge / Creative RF | 162947675, Nick Ballon / Creative RF | 507179511, Nick Dolding / Creative RF | 498071405, Henrik Sorensen / Creative RF | 200149232-001, JFB / Creative RF