Be honest, most of your passwords are “crappy”! The Swedish agency Akestam Holst on behalf of the cybersecurity company SSF made this clear in an advertising campaign in the context of information security. Find out what SSF has done with this thorny subject, an interesting and witty campaign …
An outdoor marketing campaign that strikes …
There is a lot of talk about computer security and cybercrime, especially with regard to abusive access to sensitive user data, through the hacking of applications, profiles, etc. Most of the time, however, it’s also a bit of our fault! In fact, our habit of using insecure and outdated passwords puts us at great risk.
To raise awareness of the issue, Swedish agency Akestam Holst on behalf of cybersecurity firm SSF, an organization that helps prevent fraud and online crime, is making the buzz. She launched an impactful outdoor viral marketing campaign: “Your password is crap.”
Yes, literally “shit”. In fact, this word is the sixteenth most used Internet password in Sweden by its users.
The billboards created by Akestam Holst for SSF are based on data from the list of the most common passwords in Sweden, which includes: “shit”, “f *** ing”, “ca ** o” and ” mom ”. First, among the top 25 most commonly used passwords in Sweden, we have “123456”.
And that’s how the agency turned the idea into a fun and provocative copy with captions like “Damn it’s ugly”, “Dick is not hard enough” and the infamous “Your password is shit ”.
… Full of humor, but well thought out!
To get attention, SSF has come up with emotional marketing that literally describes how bad these password choices can be and must recognize that they do so with a nice touch of humor.
The advertising campaign was developed on billboards and printed paper across Sweden. Here are some examples :