Niri Brusa

Editorial project manager – CWT Advertising & Co’m

Big news on Twitter! The social network is launching into carousels. With this new image format, you can now add up to six images or videos in an advertisement…

The carousel ad format has already been in use on other social networks for many years, especially on Facebook and Instagram. Sprout Social reports that this type of format generates 10 times more web traffic for businesses than single-image ads.

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Another study published on Facebook also reports that Carousel ads generate a click-through rate of + 72% compared to single images.

Before Twitter launched, the social network had carried out tests with finally positive results. Carousel ads have increased reach by 24% on average compared to traditional formats, while carousel ads for websites have increased the average click-through rate (CTR) by about 15% according to this study.

Why do you go for it?

Carousel ads on Twitter offer several advantages to exploit:

  • Reach new audiences;
  • Direct internet users to their website or application via multiple images or videos, all in a single ad;
  • Highlight specific characteristics or tell a brand story with more creative space and flexibility;
  • Contribute to brand awareness through more user engagement;
  • Create ads more easily;
  • Test, learn and adjust your advertising strategy using solid analytics and metrics.

So get started! And do not hesitate to leave us your feedback in comments.