Airbnb partners with Bumble, a dating app
On May 14, 2020, the community rental and reservation platform for private accommodation Airbnb announced its partnership with Bumble, a dating application where women take the first step. Their partnership has resulted in proposals for online experiences, ideal for first unique and fun virtual meetings.
“If you are single right now and you are looking to meet someone virtually, you are not alone (…). In fact, you can be one of over 100,000 Bumble users around the world who have updated their dating profiles to mention that they are in quarantine. “Airbnb said in a statement.
She adds : “Immerse yourself in your shared culinary desires thanks to a wine course with an expert in Portugal or a guide on Mexican street tacos. Or virtually sneak into a hidden nightlife spot, like Amsterdam’s secret jazz club, a live show with sangria and drag queens in Lisbon, or Japan’s oldest brewery for secrets of sake ”.
Airbnb wants to make this experience as real as possible, where interested parties can choose to go in a group with other people present or opt for a private meeting.
New approach of companies in the tourism sector facing containment
This new Airbnb and Bumble campaign aims to promote online experiences that their users can share in their first virtual meeting. It demonstrates a completely different approach from companies particularly affected by the confinement linked to the coronavirus pandemic, including those in the tourism sector.
Faced with the decline in travel and home stay bookings in many regions, Airbnb and Bumble are encouraging people to try virtual dating while providing a unique and shared online experience. A new approach to start the conversation and stay connected.
With the videoconference boom like Zoom linked to containment, Airbnb and Bumble can be sure to bring their users together until the end of the pandemic.