Hi, I’m Theo. I have been a professional copywriter for two years. For two years, I have had the chance to write dozens of sales pages, on dozens of different themes. I was able to increase the sales of dozens of customers (that’s a lot of dozens …). Recently, I wrote a sales page that passed one of my clients (Laurent) from € 2,500 to € 4,000 – per MONTH.
Throughout the week, I’m showing you how I did it – step by step. Today we’re looking at the third part of a sales page: the offer. so here’s how to write an offer that earns € 4,000 per month…
This is it: you wrote your title, your introduction … this is the crucial moment.
You will present your product.
This moment is critical, and you know it. No room for error.
The way you describe your product is which will make the difference between € 1,000 or € 10,000 in sales.
Yes, but there is a problem: how can you be SURE to succeed in selling your product?
I mean … how can we be sure to make our readers want to buy our product, just with our words?
And especially : how can we sell without passing for a carpet dealer ?
This is exactly what I’m going to teach you to do today.
At the end of this article, you will be able to write an offer that will give your readers only one desire when they see it: take out their wallet and type the numbers on their credit card at any speed on their keyboard, to buy what you offer.
Would you like to ?
So let’s go.
How to make an offer that sells for sure
Bloggers tend to be overly concerned when describing their product on their sales page.
The truth is, you only need two things to successfully sell your product:
- Tell what it is ;
- Show your reader how it will make their life better.
There are 10,000 ways to do this.
But today, I would like to share with you the one I consider the best …
Note : At the end of this article is a “bonus” gift for you, to learn how to write sales pages that sell.
The instant sexy offer generator
I will give you a template already ready to present your product. You just have to copy and paste and fill in the holes for on your own sales page.
I want to say it: I am not adept at basic templates.
But for an offer, it’s different.
Presenting your product shouldn’t take you too much: you just have to say what it is + show your reader that it makes their life better.
That’s why we agree to give you my ” Instant sexy offer generator “.
I use it on ALL the sales pages I write … and I must say that it has worked pretty well so far:
Some customers satisfied with the increase in their sales thanks to my sales pages (and in particular the way I write my offers).
This template is a great way to present your product to your reader in less than 5 minutes and be sure to sell.
Here’s how it works…
Let me introduce you [NOM DU PRODUIT], the [RESUME DU PRODUIT] for [CLIENTS CIBLES] who want [PROMESSE PRINCIPALE].
Buy now and get:
- [CARACTERISTIQUE PRINCIPALE N°1]
- [CARACTERISTIQUE PRINCIPALE N°2]
- [CARACTERISTIQUE PRINCIPALE N°3]
Very basic. Very simple.
Now here’s how I used this template on the sales page of my client Laurent, whom I passed on from 2500 € to 4000 € per month.
For the context, the product sold is a diet that helps men with bad skin lose weight.
I decided to call this diet “Man’s Good Diet”. [NOM DU PRODUIT]
It’s a concrete diet that allows men who want to REALLY change to lose weight [RESUME DU PRODUIT] + [TARGETCUSTOMERS[CLIENTSCIBLES]. To be better about themselves, regain their virility, and feel fitter. [PROMESSE PRINCIPALE]
Here’s what you get when you buy “Man’s Diet
- The 13-module program that tells you exactly what to do to lose weight for the next 7 weeks (whether in terms of sport or your diet) [CARACTERISTIQUE PRINCIPALE N°1] ;
- Your training program to know immediately what you need to do at the gym to lose weight – even if you don’t know anything about bodybuilding [CARACTERISTIQUE PRINCIPALE N°2] ;
- A complete and practical guide to food with over 75 easy-to-prepare recipes that will literally change your body (and little by little, your life) [CARACTERISTIQUE PRINCIPALE N°3].
You see ?
Most bloggers think that they should make tons of them when describing their product … this is a mistake.
This template gives you everything you need to describe your product properly.
All you have to do next is write your bullet points …
Bullet points (or how to make your reader salivate in front of your product)
These, for example, are the bullet points on the sales page of Blogonomia, a training course that teaches bloggers how to make a living from their blog from A to Z:
Quite honestly: having good bullet points is what can make the difference between 100 and 1000 sales on your sales page.
In the two years that I’ve been writing sales pages as a professional copywriter, I’ve been able to see what worked and what didn’t.
And you know what ? I noticed that ALL the best selling pages (that is to say those that sold a max) had 7 specific bullet point formulas.
Today I give you 3.
And so that you can see how these bullet points work, I’m going to show you how it applies live, on a sales page written by one of the best copywriters in the world.
This sales page generated no less than 5 million euros in sales – in one week.
ONLY ONE FUCK OF WEEK.
I don’t know if you realize.
Anyway, here are the 3 bullet points…
First bullet point: The Numbered
Bullet point : The 3 most important things to keep in mind when you’re getting started (hint: They change over time).
Translation : The 3 most important things to keep in mind when starting a business (hint: They change over time).
The principle : You talk about several techniques / tips / tactics / things present in your product that may interest your reader … and you put them forward in your bullet.
Very simple. Very effective.
Second bullet point: The “How + Result”
Bullet point : How to discover what you’re actually good at – and more importantly, how to know which of those things people will actually pay you for! Testing BEFORE you spend thousands of dollars and months of work is one of IWT’s “secret sauces”.
Translation : How to find out what you are really good at – and more importantly, how to know what are the things people will really want to pay you for! Test it BEFORE spending thousands of dollars and months of work is one of IWT’s “secret sauces” (Note: IWT is the name of the site).
The principle : You present a direct benefit to your readers, and you show them that you will help them achieve this benefit / objective.
As you can see, Ramit doesn’t hesitate to go there on his bulletins. I advise you to do the same.
When you write your bullet points, you really want to increase your energy level to 110% and succeed in capturing the attention of your readers.
You have to give them an overwhelming urge to find out what’s behind it.
But then, be careful. There is a golden rule:
You must always (I mean ALWAYS) be able to prove what you say.
If you tell your reader that you’re going to “lose 10 pounds in a week”, that’s great. Well done.
But you have to prove it to your reader, and help them genuinely “lose those 10 pounds in a week.”
Okay, now that it’s said, let’s move on to the third bullet point formula which will help you increase your sales tenfold …
Third bullet point:The mistake
Bullet point : The # 1 mistake people make that virtually guarantees they’ll never make a dime online (and how to avoid it).
Translation : The # 1 mistake people make that almost guarantees that they will never earn a single penny online (and how to avoid it).
The principle : Again, very simple: you show your readers that you are going to show them an important error that people make in your topic (and that of course, you will teach them to avoid this error)
As you can see, these are classic bullet points, but they work from the Fire of God.
There is no point in reinventing the wheel: use these bullet points and the template I gave you, and you can be sure that your sales will increase.
IF you want to know the 4 other bullet point formulas that increase sales tenfold (as well as the other 4 steps necessary to write a sales page that sells)…
I advise you to download my guide “The Structure In 5 Steps To Write A Sales Page That Sells FOR SURE” by just clicking here.
It’s free, it takes less than 2 minutes, and each time you download it, a baby seal is saved.
Look, he says thank you:
The link is here.
P.S: Once you have written your offer and your bullet points, you have clearly done the biggest! The fourth and next step is to to reassure your reader.
To be sure to make the sale.
A step often forgotten by bloggers (and it’s a shame, because it costs them precious sales) …
I’ll talk to you in detail tomorrow.