▷ TikTok becomes official sponsor of UEFA Euro 2020 2021 -

Niri Brusa

Editorial project manager – CWT Advertising & Co’m

This is a first for a digital entertainment platform! TikTok named official global partner of delayed UEFA Euro 2020 tournament …

A first for a social platform!

This is the first time that a digital entertainment platform has sponsored one of UEFA’s major tournaments, the European Football Championship. This event will be played from June 11 to July 11, 2021, delayed due to Covid-19.

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TikTok will work with UEFA to launch a range of new features, including augmented reality effects, hashtag challenges, and sounds. He will also develop content and encourage users to create their own clips on the platform.

An official UEFA Euro 2020 TikTok account will also be launched ahead of the tournament, offering exclusive behind-the-scenes content as well as current and archival footage.

A unique and innovative experience for UEFA Euro

For Rich Waterworth, UK and EU Manager at TikTok:

“TikTok is emerging as a place where people can enjoy a new kind of experience for the beautiful game, as more and more soccer organizations, teams and players jump on our platform to interact directly with fans. “

For UEFA Euro, it will also be a unique and innovative experience that will give TikTokers the opportunity to connect and share their passion around one of the biggest events of the year.

Source: UEFA