▷ TikTok evolves and launches an educational channel with the Red Cross 2021 -

Niri Brusa

Editorial project manager – CWT Advertising & Co’m

Here’s what to inspire you to use TikTok! The British Red Cross has partnered with the social platform to launch an educational channel. Its objective: to help people acquire first aid skills, especially during this delicate period linked to the pandemic …

Chain “First Aid Toolkit” features popular doctors on TikTok featuring fun short videos to learn basic, but vital first aid actions.

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This first aid toolkit makes it easier than ever to learn vital first aid skills. Anyone can do first aid, without the need for special equipment or training. While TikTok is no substitute for formal First Aid training, like richmond hill’s first aid training program, for example, it is a good way to educate people about the basics of first aid. Learning a few key skills and having the confidence to perform them could save a life.

TikTok is much more than an entertainment platform!

The new British Red Cross channel is part of the #LearnOnTikTok program launched by TikTok last year. The application has invested 13 million euros across Europe to work with influencers, public figures, media editors, establishments, professional experts to develop educational content.

Since TikTok launched #LearnOnTikTok, its community has grown through learning and education content, cooking tutorials to sign language demos, and now first aid.

TikTok is no longer a platform you go to just for fun. She has become much more! It’s a platform to learn something new, learn new skills and maybe even save a life.