Niri Brusa Editorial project manager – CWT Advertising & Co’m
TikTok announced that its short video app is now used by more than 100 million people in Europe every month, his future in the United States is still uncertain …

More than a month after the announcement of the “European Creator Fund”, TikTok announces that the application has exceeded 100 million users in Europe.

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TikTok Director Europe Richard Waterworth said in a statement: “We are happy to see how Europe has adopted TikTok since our arrival.”

Officially present in the United Kingdom, England, Germany, Italy, Spain and Russia, users are contributing to its development, always more and more numerous.

But despite this positive news in Europe, it is still not entirely clear whether the app has found a buyer to resume operations in the United States.

Microsoft, a long-time leader, in fact revealed in a statement that ByteDance, the parent company of TikTok, had rejected its offer. Along with this, reports suggest that Oracle has been chosen as TikTok’s “technology partner” …

To be continued !