Cinco de Mayo, you know? This Mexican celebration takes place every year on May 5 to commemorate the victory of the Mexican forces against the French forces. With the Covid-19, several brands have decided to innovate this year by celebrating this national event in an original way! New digital campaigns, virtual events, partnerships on social networks, hashtag campaigns … Discover great ideas to take advantage of its digital presence and strengthen its notoriety even in the midst of a crisis …
Taco Bell presents its home taco kit
On May 1, Taco Bell introduced its home taco bar, a new feature to its pickup and delivery menu. Like Burger King’s Twitter campaign during containment, the American fast food chain offers several ingredients as well as recipe cards to help customers create their tacos. And the options are endless!
Chipotle launches its TikTok challenge
Chipotle Mexican Grill, which quickly ramped up its delivery and mobile businesses during the coronavirus pandemic, achieved digital sales growth of 81% to $ 372 million in the first quarter of 2020.
The American fast-food chain, specializing in Tex-Mex cuisine, has not hesitated to exploit TikTok by partnering with influencers like Youtuber David Dobrik. Together, they launched the #ChipotleSponsorMe challenge to ask fans to post creative, quality videos on TikTok to receive a celebrity card.
Jose Cuervo exploits hashtags on Twitter
The tequila brand Jose Cuervo, on the other hand, has donated $ 1 million to organizations like World Central Kitchen. The brand’s social media strategy also aims to support small restaurants affected by containment.
It will offer meals via Venmo, a mobile payment service owned by Paypa, to a group of randomly selected people who will post the receipt for their dinner with the hashtags #CincoToGo and #CuervoContest on Twitter.
Patrón opens a virtual bar on Instagram Live
Luxury tequila brand Patrón has decided to open a virtual bar to raise funds directly for bartenders and charities to support the hospitality industry.
This May 5, she is hosting a five-hour session on Instagram Live featuring 20 bartenders across the United States to create easy-to-make margaritas at home.
Cholula is also on Instagram Live to collect donations
Finally, the hot sauce brand Cholula decided to raise funds via Instagram Live for independent restaurants this May 5. From 7 p.m. to 10 p.m., the event will feature celebrities and influencers such as chef Christina Tosi and American basketball player Victor Oladipo.
For an hour, they will co-organize sessions to share their secret taco recipes. The brand has pledged $ 1 to each Instagram user who connects to the Independent Restaurant Coalition, an American trade group working to save local restaurants affected by the Covid-19.
It’s your turn !
As you can see, by relying on social media trends like TikTok, the challenges of hashtag, or even marketing influence, brands can take advantage of their digital presence even in a crisis. That’s enough to give you ideas to strengthen your brand awareness, boost engagement and generate conversions!