Dropshipping is a rectangular form of commerce where a reseller records a customer’s orders and sends them for processing to a supplier who will ship the goods directly. Ideal for starting a business quickly, this system allows products to be sold without having to manage stock. Presented as a true El Dorado, such an activity is not without risk if you start without a real commercial strategy.
Find good suppliers
Succeed in online sales depends on a number of things. In online sales, a customer who is unhappy with their purchase is a lost customer. To begin with, it is necessary to ensure delivery of the product on time, or even as quickly as possible, knowing that many competitors already offer next day or 7/7 day deliveries. It is therefore essential to deal with a trusted wholesaler in order to be sure of your stock and the quality of the delivery service.
Then, it is necessary to correctly manage the returns of articles in accordance with the regulations in force as regards distance selling. In fact, around 20% of products purchased on the web are returned. However, when we do dropshipping, the reseller does not have control over the returns. It is therefore essential to work with good suppliers to ensure quality customer service.
Finally, it is essential to ensure the quality of the products we sell and especially their compliance with the standards in force. When selling products to Europe, it is best to deal with European wholesalers which will provide products that comply with European regulations.
Invest in web marketing
If dropshipping is presented as a way to quickly develop sales, it is on condition that a good web marketing strategy, especially if you are entering a competitive industry. The biggest investment of the seller in dropshipping remains the website whose presentation must be taken care of. Knowing how to showcase your products allows you to ensure part of your sales. It is essential to work on the visual and also to detail the product sheets to give the maximum information to visitors. The publication of customer reviews is a real plus in online sales.
SEO is essential when doing dropshipping. We need to find the right balance between SEO and SEA techniques to increase both its visibility on the Internet and its conversion rate. If natural referencing is a sustainable strategy, paid referencing makes it possible to gain visibility faster. Thus, to rapidly develop the volume of its sales, paid referencing on search engines has become essential, but the power of advertising on social networks should not be neglected either. A large portion of customers today make purchases from a smartphone or tablet. However, the mobile is also the device on which we also spend time to consult social networks. If the search engines make it possible to increase its visibility according to the requests of Internet users, the social networks make it possible to make targeted advertising.
As you will have understood, being successful in dropshipping requires as much attention to the quality of its sales tool as of its suppliers.