Sportswear giant Nike has been ranked as the most internationally traded sports brand according to SportsPro’s Top 50…

Nike is ahead of Emirates Airlines, Adidas, Monster Energy and Red Taureau.

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To build this new list and assess the value of sponsorship, SportsPro used Hookit’s methodology, based on SportGraph. This tracks the social activity of every major professional athlete, team and league, totaling over 500,000 accounts.

With the tightening of marketing budgets following the coronavirus pandemic, sports sponsorship spending is under scrutiny more than ever. Most brands therefore need a marketing shift.

Do you work in the sports industry and focus your strategy on social media? Now, thanks to richer data and more in-depth information provided by this ranking, this top 50 will allow you to easily establish your marketing strategy, justify your decisions and maximize return on investment.

To give you an overview, Here are the top 10 most marketed brands in social media:

  1. Nike
  2. Emirates airlines
  3. Adidas
  4. Monster energy
  5. Red Bull
  6. State farm
  7. Santander
  8. Standard charter
  9. Puma
  10. Beko