Email marketing and autoresponders: all you need to know
Nowadays, a company cannot do without loyalty, as long as it wants to stay “in”. There are then different ways to achieve this. But to date, there is no more effective and radical method than email marketing. All you have to do is understand good emailing practices, set up perfectly targeted emailing campaigns and you’re done. Not sure how to go about it? Rest assured, there is a tool to help you with this task: the autoresponder. Moreover, there is already a lot of information on this in this comparison of the 3 main autoresponders.
But let’s start by understanding how the autoresponder works in email marketing.
Its primary role is to automatically send emails for you. You just need to target the days and times when you are most likely to grab your audience’s attention, the autoresponder will adapt to them.
For example, everyone knows that people are not at all inclined to read emails on Monday mornings, and only remember those that are the priority for them at that time. You will then have everything to gain by choosing a more favorable niche.
It’s just as interesting when you know that you don’t always (if not never) have time to take care of your emails during these good times. The autoresponder will then allow you to schedule them, personalize them and send them automatically.
But the most important thing is to know that you will be able to measure the reach of these emailing campaigns, thanks to an autoresponder. You will have precise statistics, allowing you to adjust your strategy: bounces, clicks, email opening, and much more.
Without further ado, let’s discover the 5 best autoresponders of the moment!
GetResponse, a very complete and very effective tool
It is no coincidence that GetResponse is among the top 5 autoresponders on the market. Indeed, it is very popular, especially with the community of bloggers and infopreneurs.
Very complete, it allows you to set up a multitude of actions such as the creation of beautiful landing pages, the creation of pop-up forms, scheduled emails, scheduled webinars, not to mention the coupling with an e-store. trade.
Whether you are in the field of e-commerce, blogging or even infopreneuriat, GetResponse is a tool that cannot be ignored. You can sell training courses or many products, this autoresponder will be of great use to you.
Unlike many of the top 5 autoresponders, GetResponse does not offer a free plan. Its Basic offer is 22 euros. But if you’re just getting started with email marketing and have less than 1,000 subscribers, you can take advantage of the welcome offer of 13 euros per month.
MailChimp, very easy to use
MailChimp is well known in the world of autoresponders. And for good reason, it marked a turning point in the history of email marketing tools: it is the first to offer an intuitive and ergonomic interface, as well as truly usable options.
In a way, MailChimp revolutionized autoresponders, before seeing many other tools emerge thereafter.
It includes all the flagship features of autoresponders: a segmented audience, a very complete range of CRM and emailing tools, practical email creation from magnificent templates, etc.
Below 2000 subscribers, you can take advantage of the free offer. This is great for getting started in email marketing, but you will quickly see that the upgrade is necessary because the functionality is limited.
By the way, in terms of efficiency, MailChimp is fine, but nothing more, especially when you opt for the free plan. Compared to other tools like Aweber, MailChimp has great progress to make in terms of deliverability.
For a startup or an SME, MailChimp is an interesting option. For infopreneurs and bloggers on the other hand, this tool is too complex and too overloaded.
MailJet: the frenchie of autoresponders
French entrepreneurs always have this reflex of looking for tools made in England. Already, to support the local economy, but also to find tools that speak to them and that they will be able to master from A to Z.
In email marketing, there is an autoresponder that is in our top five. Make no mistake, it is by no means chauvinistic that it is there.
It turns out that it is very practical to have an emailing campaign tool that is based in England when you have your business in England. In addition to the language barrier, you will also avoid the problem of time differences, to reach customer service or others.
Also, technically MailJet is doing pretty well. It is aimed more at bloggers and small businesses, but quite functional and efficient.
If you send less than 6,000 emails per month, the free plan is perfect for you. You will be limited to 200 emails per day, but there is nothing to pay, with no time restriction. You won’t even have to provide your bank details or your card number, it’s completely free and just great for getting started!
When your needs change, you can migrate to the three other offers offered, namely Basic, Premium and Key Accounts. The Basic and Premium offers are limited to 30,000 emails per month, with no daily restriction. What sets them apart are the advanced features of the Premium offer. As for the Key Accounts offer, it can be customized as desired, to perfectly suit your email marketing needs.
Aweber, the most famous on the market today
“It has never been easier to connect with your audience and drive your business to success” is the slogan of the Aweber tool.
On the internet, the opinions on this autoresponder are rather. If you want ours, it’s simple: Aweber, we like it or we don’t. In reality, it all depends on what you want to do with it. If you want to set up an e-commerce store and create emailing campaigns, Aweber will not be the most suitable tool due to its limited functionality.
It allows you to have a segmented audience, to create emails easily thanks to the drag and drop function, the possibility of creating an email sequence automatically, or even to set up address capture forms.
On the other hand, it is a formidable autoresponder if you are in infopreneuriat for example, or if you maintain a blog.
SendinBlue: free autoresponder and very efficient tool!
In the same category as MailJet, we also find SendinBlue. It is also a tool developed by a French company.
This Saas software suite has the merit of being accessible, while being particularly effective. SendinBlue perfectly meets the expectations of startups as well as bloggers, not to mention all those small businesses that work on the web.
What can you do with it? Many things. Send emails and schedule them, of course, but also measure their reach using advanced statistics, generate pop-ups, set up a newsletter system, etc.
With SendinBlue, you can also set up SMS campaigns, in parallel with your email campaigns. If you have different targets, these two strategies can be complementary and incredibly effective.
But the real positive point at SendinBlue is the possibility of setting up transactional emails. For those new to email marketing, a transactional email is an email that is sent to an Internet user following their interaction with your services: subscription to a newsletter, registration, request to reset password, etc. .