Editorial Web – Transmedia & Crossmedia: what differences? – May 24, 2012

Among the “new” trends in marketing that we have seen appearing lately, we talk a lot about transmedia story or Crossmedia marketing, as it is not always easy to differentiate between the two we give you our attempt here of definition.

The full article is available on the Synaptic blog.

Training & Co'm

To go further on the subject, we invite you to read the Slideshare presentation which also deals with trans / cross media marketing and trade.