How can web analysis tools help you? Web analysis tools are used more and more today but not always correctly or at least not completely. Their latest versions are easier to use, but the impressive amount of information they provide does not make it easy for the novice to understand. The owner of a website can then “block” and sometimes go blind to the statistics presented by web analytics

9 Measures to optimize your website…

Here are some points to pay attention to the results presented by a web analytics tool. A fine analysis of this data allows you to optimize your natural referencing and acquire more visitors.

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1. Traffic source keywords

Looking at a long tail, you realize that 25% of the queries posed to Google are new to it. These long tail keywords will tell you themes to position yourself on. A SEO campaign can be modified because you realize that it is not the words initially defined which are the source of more traffic.

2. Traffic source sites

Which website brings you the most traffic? Search engines are at the top of this list. But it’s interesting to watch the rest of this list. It’s a great way to:

3. Your visitors’ journey

Your traffic analysis tells you how your visitors are browsing your site. A lot of data can be measured here, but one of the most useful is the efficient layout of your web pages. You might notice that many visitors go through your website and almost always go out on the same page. This tells you how to optimize the flow of your visitors and also this exit page.

4. Natural vs Paid SEO

Here’s a great way to identify your gaps. Advertising links (paid SEO) will allow you to quickly know the keywords that bring a lot of traffic and their conversion rate. This will allow you to target how to reference yourself naturally. The opposite is also possible. You can analyze the return of your natural referencing to then extend your advertising link campaign.

5. Trend of your visits

Most web analysis tools show you the number of visitors who came to your site compared to that of the previous month, … You can thus optimize your SEO to match it with your seasonal activity. The correlation between your seasonality and the keywords bringing you traffic is also important to know which links / partnerships are useful to you.

6. Most popular Landing pages

This indicator tells you which content on your site your visitors are browsing the most. Keep these pages “up-to-date” and make sure they are always accessible to internet users and search engines. Seeing what your visitors prefer is better knowing the vision of robots. You can then optimize the structure of your website and your internal links.

7. Conversion rate

When a visitor arrives at your site, does he do what you want? Does he complete your form? Does he buy your product? Does he subscribe to your newsletter? How often are these actions carried out? Studying your conversion rate will help you answer these questions. It is necessary to know the actions you want to measure. Do not take drastic action because your conversion rate drops. Observe when this phenomenon occurs. What is its cause. Analyze where this change comes from. You can then take informed measures and carry out more relevant corrective actions. You could optimize your landing pages, review your keywords or even your links.

8. Bounce rate

The bounce rate sought can vary greatly from one site to another, depending on its content. A bounce rate of x% to be great for one website and a disaster for the other. It is essential to know the number of visitors visiting only one of your pages and then coming out. In general, it is because they do not find the information sought there. You need to measure your bounce rate based on the type of action that needs to be done on your page.

9. Browser type

This measure had been forgotten but is now back. Why ? Because the use of mobiles is becoming more and more frequent. Your website should be easily accessible from a mobile phone or laptop with a small screen. The web analysis tools will tell you what types of browsers are used to visit your site, their screen resolution, their version, …, and in what proportion one compared to the other. It is important to know on which screen your site is visited to adjust the layout of your information.


You can optimize your natural referencing from a lot of other information offered by web analysis tools. They will let you know how to get more traffic to your website, which is half the work, and how to get your visitors into action, which is also important.

Link: Using Web Analytics for SEO