Writing quality content takes time, you know, that’s why it’s important to optimize it and get organized to be effective in your editorial strategy. The objective: have some real results with its content by positioning itself on Google on expressions bringing qualified visitors. Discover our virtual classroom training “Writing to improve your SEO on Google” specifically meeting this objective! Training which can, moreover, be supported via the application “My Training Account” or any other type of funding …

To you leads, sales or even prospects on your site! We organize virtual classroom training for one day to support you in setting up an optimized content strategy for Google but above all your target, discover the program with us and register now via your CPF account (My Account Training).

Several dates are available in virtual classroom throughout the year (these dates are indicated below in the form)

Learn to charm Google with your content!


Our training “Write to improve your SEO on Google” is eligible for the CPF. Click here to find the training on moncompteformation.gouv.fr and register via your CPF training credit.


We have designed the program for this practical training day so that you can leave at the end of the day with CONCRETE:

  • A keyword list relevant in your theme meeting YOUR objectives.
  • A editorial calendar to organize your content production over the coming months.
  • A optimized content on a keyword important to your business.

Google Loves Me: Learn to charm Google with your content

During 1 day of online SEO training, you will be required to lay down a real editorial strategy composed of content bringing you qualified visitors according to YOUR target. If your target is not yet well defined, before the workshop, you will need to specify it.

At the end of the training you know exactly how to identify the RIGHT expressions, those which bring you qualified and growing traffic! You have a checklist to optimize your next content.

You are organized and have a view on the actions to be taken over the coming months to implement your editorial strategy.

In short, you are autonomous in optimizing your content. Google likes your content (Yes!) and bring you qualified visitors (double Yes!).

The complete training program “Writing to improve your SEO on Google” (Google Loves Me)

[Téléchargez le programme au format pdf]

1. The basics of SEO on Google

  • The main principles of SEO optimization

2. Choose relevant keywords vis-à-vis your objectives

  • What is a good keyword?
  • Show empathy with your target to find the right expressions
  • The main keyword / secondary keyword technique

Workshop 1: Create your list of relevant keywords

3. Organize your writing strategy

  • Find the subjects appreciated by Google and its target
  • Tools to optimize your content
  • Set up your editorial calendar
  • Plan your editorial work over the coming months

Workshop 2: Create your editorial calendar

4. Create effective content for its target and Google

  • Audit the competition to calibrate your editorial strategy
  • Common points of content that works
  • The Google optimization checklist
  • Optimizing its semantic context

Workshop 3: Write optimized content

[Téléchargez le programme au format pdf]

Participants’ opinions

Elisa, Social Media Officer : I found the training to be very comprehensive, even on a one-day format. There was a good balance between the theoretical part and the practical part. Before, I had mastered some SEO basics in a fairly superficial way. Now, I am armed with more solid knowledge on the subject and several tools to help me create seo friendly content. I will complete my writing methodology with the different key steps that have been indicated to me

asma workshop testimonial google loves me

Asma, Brand Content Manager : I found the training approach very relevant and the format adapted to professionals. Before the workshop, I was very frustrated not knowing how to implement my content management, publication and promotion strategy. The workshop really gave me a better understanding of this subject. I will put into practice by taking all the elements learned during this workshop, to challenge them with my team and subsequently to adapt the strategy taking into account our current challenges. Thank you for the quality of the intervention and the richness of the content shared.

Practical information

Virtual classroom device

This SEO training takes place 100% online in a virtual classroom.

We use a device accessible from your web browser allowing you to interact live with your trainer. Our tool reproduces the conditions of a classic training room for a face-to-face learning experience.

Price and support

The training day is offered at 550 € HT / 660 € TTC.

This amount can be covered, depending on the case, by your CPF account (My Training Account), the skills development plan or the OPCO of your company or even by the Employment Center.

We will help you see more clearly for your training rights, contact us!

If you want to use your CPF on “moncompteformation.gouv.fr, you can register now by following this link:

Register directly via the “My Training Account” site

For other types of financing, leave us a message for guidance 🙂

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