▷ Voice Search SEO: 6 Tips 2020 -

We no longer search for information on Google as we did a few years ago. Indeed, Internet users are increasingly using the voice search via their phone, tablet, or computer. And Google Home and Alexa have also become ubiquitous recently …

According to a Médiamétrie study, there are more than 1.7 million users with a voice assistant. Amazing isn’t it?

This new solution facilitates our research by asking only questions to obtain results after 2 seconds. So, you can now play music, turn on your lights, search for a sushi restaurant, order products and even get the latest news in Paris very easily.

Yes … but what about natural referencing?

We are many SEO consultants (including me) asking THE question. When asked a question by a voice assistant, the device uses only one response from the search results.

Are you one of those answers?

In this article, you will discover best practices for optimize your content for voice search, which I summarized in this infographic:

1. Adopt the FAQ format

questions answers

The best way to appear in voice searches is to create FAQ pages (Questions and answers). Focus on long tail and conversational keywords for questions like ” What is the best escape game in Paris? “.

The specific research are more and more present in search results unlike general searches. For example, instead of looking for ” best smartphone “, We see appear searches such as” What is the best smartphone for photos? “.

To have a chance of being cited by a voice assistant, you must do research to anticipate questions from Internet users. I suggest tools like Ahrefs which has a section dedicated to keywords in the form of questions or even Answer the public which generates a list of questions based on your keyword. At the same time, you will have an idea of ​​the volume of research and the competition.

Remember to write quick and relevant responses to get the information out as quickly as possible.

It may sound difficult, but creating FAQ pages can both help your site appear in voice searches, but also improve your chances of being in rich snippets.

2. Optimizing the loading time

loading time

I think this is the best known type of optimization, but it is also one of the most effective. Google made it clear: it’s a great natural referencing factor.

This factor is even more important for voice search. Besides, Backlinko carried out an analysis on the subject and found that the answers given by the assistants come from pages 52% faster than the average. Fascinating, right?

The loading time therefore helps to improve its presence in voice searches. This is even obvious, since most voice assistant users expect a quick and instant response.

Imagine having friends having a debate about the size of the Eiffel Tower. To get the answer, you grab your phone and ask Google, ” How big is the Eiffel Tower? “. I don’t think you’d want to wait more than 10 seconds for the answer…

3. Have a Mobile Friendly Site

We all know that more than 50% of searches come from our mobile devices. In addition, Google has announced that 20% of these searches are carried out by voice command.

These statistics keep increasing, hence the importance of optimizing your website to be Mobile Friendly. This includes optimizing the design of your website.

Reading habits on phones are different from those on computers. Smartphone users prefer a simple and clear content, the main focus is on content. Sometimes they even go through the article looking only at the titles and subtitles.

To improve readability, your mobile pages should therefore contain many spaces, shorter sentences, simple words to understand and even more catchy titles.

You can use the Google Mobile Friendly test tool to assess whether your site is up to standard. The tool generates a detailed report describing the specific elements to be improved.

So don’t forget: a site that is mobile friendly will be more likely to appear in voice searches than a site that is not suitable for mobile phones.

4. Use Google My Business

google my business

If you are a local business, you must have a clearly defined strategy to appear in local and voice searches.

The first step is to complete your Google My Business listing and improve your local SEO.

Yes, many voice requests concern information on establishments.
It can be very specific like “What time does the
FiveGuys? “Or even more generalist like” What are the
restaurants in the 16th borough ? “.

Google will determine your location and give you
relevant suggestions.

Keywords like “near me” or ” near Are important keywords that you should keep in mind for your local SEO.

Whenever the two keywords are searched, Google’s algorithm retrieves information from Google My Business listings.

Make sure to fill in your card with your name,
your address, your hours and your telephone number so that the assistant
easily access your information.

By making this information available, you are helping Google to identify and publish your business on the web.

5. Write clear and relevant answers

voice responses

Any SEO expert knows how important content is to improve their positioning. The same goes for optimizing voice search.

However, the common technique of selecting the right keywords and using them in your content will not give the best results. First you need to study the research intent of your target audience and understand their question to answer it better. “What are Internet users looking for and why? “.

Try to give the best possible answer. If you think your answer is more relevant than that of others, then you are on the right track.

The short answers are preferred to be more likely to be in the results of voice searches.

6. Switch to HTTPS


What is the influence of this famous HTTPS on voice searches? It simply has a significant impact.

Google has made it clear since 2014 that it will promote secure sites, whether you’re an e-commerce site or a blog. To get the HTTPS S, you can buy or obtain a free SSL certificate from your host.

The HTTPS protocol gives an additional signal to Google that your site is secure for your visitors (UX). Therefore, it promotes your SEO.

If your competitors are not yet in HTTPS, you have a considerable advantage in search engines and especially in terms of voice searches. According to Brian Dean, 70% of voice search results come from pages in HTTPS. So, if you are not already in HTTPS, what are you waiting for?

What should we remember?

  1. Create content in the form of Questions and Answers;
  2. Optimize the loading time for your readers and Google;
  3. Make your site 100% Mobile Friendly;
  4. Optimizing local SEO (Google My business and proximity terms);
  5. Understand the questions and answer them concisely and clearly;
  6. Go to HTTPS if it is not yet the case.

And you, what is your strategy to be referenced in voice searches?